Brandwave

How popular isSilhouette in search?

In September 2026, there were an estimated 5.7K branded searches for Silhouette worldwide which held steady over the last 12 months. Silhouette holds 0.64% estimated Share of Search among craft supplies worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Cricut92.7%
  2. Spellbinders4.6%
  3. Sizzix1.7%
  4. Silhouette0.64%
  5. American Crafts0.41%
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Where does Silhouette compete?

Silhouette is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Craft supplies4th of 50.64%Shown below
Craft cutting machine brands4th of 50.66%Show ranking

Which craft supplies compete with Silhouette?

Silhouette against craft supplies worldwide, by month

Share of Search by month for Cricut, Spellbinders, Silhouette. The figures are in the table below the chart.

View monthly share of search table
MonthCricutSpellbindersSizzixSilhouetteAmerican Crafts
Oct 202592.3%4.5%2%0.64%0.49%
Nov 202593%3.8%2.1%0.79%0.41%
Dec 202593.4%3.1%1.7%1.4%0.41%
Jan 202691.8%4.5%2%0.78%0.9%
Feb 202691.1%4.5%2%0.77%1.6%
Mar 202690.7%5.5%2%0.77%1.1%
Apr 202690.9%5.5%2%0.78%0.89%
May 202692.1%4.5%1.4%0.64%1.4%
Jun 202690.8%5.5%1.6%0.76%1.3%
Jul 202691%5.5%2%0.63%0.89%
Aug 202692.6%4.6%1.7%0.64%0.5%
Sep 202692.7%4.6%1.7%0.64%0.41%

  1. 1.Cricut

    92.7%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Spellbinders

    4.6%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Sizzix

    1.7%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Silhouette

    0.64%

    Held 4th. 5.7K estimated branded searches, +0.71% vs prior month. Share 0 points.

  5. 5.American Crafts

    0.41%

    Held 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between Silhouette and its closest rivals

Every comparison with Silhouette

How has branded search demand for Silhouette changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Silhouette worldwide held steady, from 5.8K to 5.7K.
  • Across the 12 months ending September 2026, Silhouette’s estimated Share of Search among craft supplies worldwide held steady at 0.64%.

How did search popularity change for craft supplies worldwide in September 2026?

  1. Cricut’s estimated Share of Search among craft supplies worldwide has gained ground for 3 months in a row, from 90.8% to 92.7% in September 2026.

  2. American Crafts’ estimated Share of Search among craft supplies worldwide has lost ground for 3 months in a row, from 1.3% to 0.41% in September 2026.

  3. Estimated monthly branded searches for Sizzix worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

How is Silhouette measured?

Brandwave collects information about searches that people make online using Silhouette’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • silhouette craft
  • silhouette craft cutting machine
  • silhouette machine
  • silhouette supplies

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How the Brand Demand Index is measured

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