Brandwave

How popular isSherwin-Williams in search?

In September 2026, there were an estimated 1.8M branded searches for Sherwin-Williams worldwide which held steady over the last 12 months. Sherwin-Williams holds 74.3% estimated Share of Search among paint brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Sherwin-Williams74.3%
  2. Benjamin Moore14.9%
  3. Dulux6.7%
  4. Behr2%
  5. Valspar1.1%
  6. Zinsser0.9%
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Where does Sherwin-Williams compete?

Sherwin-Williams is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Paint brands1st of 674.3%Shown below
Roof paint brands1st of 579.4%Show ranking

Which paint brands compete with Sherwin-Williams?

Sherwin-Williams against paint brands worldwide, by month

Share of Search by month for Sherwin-Williams, Benjamin Moore, Dulux, Behr. The figures are in the table below the chart.

View monthly share of search table
MonthSherwin-WilliamsBenjamin MooreDuluxBehrValsparZinsser
Oct 202571%17.5%7.8%1.9%1.1%0.7%
Nov 202571%17.5%7.8%1.9%1.1%0.7%
Dec 202570.8%17.4%7.8%2.3%1%0.7%
Jan 202670.8%17.4%7.8%1.9%1.3%0.86%
Feb 202670.6%17.3%7.8%1.9%1.6%0.85%
Mar 202670.2%17.3%6.3%1.9%3.5%0.85%
Apr 202671.9%17.7%6.5%1.9%1.1%0.87%
May 202674.5%15%6.7%2%1.1%0.74%
Jun 202675.4%15.2%5.6%2%1.1%0.75%
Jul 202674.5%15%6.7%2%1.1%0.74%
Aug 202673.8%14.8%6.7%2.4%1.3%0.9%
Sep 202674.3%14.9%6.7%2%1.1%0.9%

  1. 1.Sherwin-Williams

    74.3%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Benjamin Moore

    14.9%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Dulux

    6.7%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Behr

    2%

    Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  5. 5.Valspar

    1.1%

    Held 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.2 points.

  6. 6.Zinsser

    0.9%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Sherwin-Williams and its closest rivals

Every comparison with Sherwin-Williams

How has branded search demand for Sherwin-Williams changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Sherwin-Williams worldwide held steady at 1.8M.
  • Across the 12 months ending September 2026, Sherwin-Williams’ estimated Share of Search among paint brands worldwide increased from 71% to 74.3%.
  • Across the 12 months ending September 2026, Sherwin-Williams’ estimated Share of Search among paint brands worldwide peaked at 75.4% in June 2026 and was lowest at 70.2% in March 2026.

How did search popularity change for paint brands worldwide in September 2026?

  1. In September 2026, Sherwin-Williams gained estimated Share of Search among paint brands worldwide, from 73.8% to 74.3%.

  2. Estimated monthly branded searches for Zinsser worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

  3. Estimated monthly branded searches for Benjamin Moore worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

  4. Estimated monthly branded searches for Dulux worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How is Sherwin-Williams measured?

Brandwave collects information about searches that people make online using Sherwin-Williams’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sherwin-williams

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