Brandwave

Resene vs Sherwin-Williams:Which is searched more?

In September 2026, Sherwin-Williams had more branded searches than Resene among roof Paint brands worldwide. Sherwin-Williams was estimated to have 1.8M branded searches compared to Resene’s 14.8K, and held a 79.4% Share of Search versus Resene’s 0.64%. These are worldwide searches for English-language branded terms.

Share of Search among roof Paint brands worldwide in September 2026Which is more popular in search, Resene or Sherwin-Williams?
Resene0.64%14.8K searches
vs
Sherwin-Williams79.4%1.8M searches

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Which is more popular in search, Resene or Sherwin-Williams?

Compare the roof paint brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Resene and Sherwin-Williams among roof Paint brands worldwide, by month

Share of Search by month for Sherwin-Williams, Resene. The figures are in the table below the chart.

View monthly share of search table
MonthSherwin-WilliamsFeltDuluxBehrResene
Oct 202577.9%10.5%8.6%2.1%0.95%
Nov 202578.1%10.5%8.6%2.1%0.77%
Dec 202573.9%14.8%8.1%2.4%0.73%
Jan 202678.1%10.5%8.6%2.1%0.77%
Feb 202678.1%10.5%8.6%2.1%0.77%
Mar 202680.8%8.9%7.3%2.2%0.8%
Apr 202681%8.9%7.3%2.2%0.65%
May 202681%8.9%7.3%2.2%0.65%
Jun 202682.1%9%6.1%2.2%0.66%
Jul 202681%8.9%7.3%2.2%0.65%
Aug 202680.6%8.8%7.3%2.7%0.65%
Sep 202679.4%10.7%7.2%2.1%0.64%

How has the Resene and Sherwin-Williams comparison changed over the last 12 months?

  • Sherwin-Williams was ahead of Resene in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Resene’s estimated Share of Search among roof Paint brands worldwide moved from 0.95% to 0.64%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
  • Across the 12 months ending September 2026, Sherwin-Williams’ estimated Share of Search among roof Paint brands worldwide moved from 77.9% to 79.4%, and its estimated monthly branded searches held steady at 1.8M.

How did search popularity change for roof Paint brands worldwide in September 2026?

  1. In September 2026, Sherwin-Williams lost estimated Share of Search among roof Paint brands worldwide, from 80.6% to 79.4%.

  2. Estimated monthly branded searches for Resene worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.

Other head-to-heads among roof Paint brands

How each brand is measured

Brandwave collects information about searches that people make online using Resene’s and Sherwin-Williams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Resene

1 branded search term

  • resene

Sherwin-Williams

1 branded search term

  • sherwin-williams

How the Brand Demand Index is measured

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