Dulux vs Felt:Which is searched more?
In September 2026, Felt had more branded searches than Dulux among roof Paint brands worldwide. Felt was estimated to have 246K branded searches compared to Dulux’s 165K, and held a 10.7% Share of Search versus Dulux’s 7.2%. These are worldwide searches for English-language branded terms.
Follow Dulux vs Felt and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Dulux or Felt?
Compare the roof paint brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Felt, Dulux. The figures are in the table below the chart.
View monthly share of search table
| Month | Sherwin-Williams | Felt | Dulux | Behr | Resene |
|---|---|---|---|---|---|
| Oct 2025 | 77.9% | 10.5% | 8.6% | 2.1% | 0.95% |
| Nov 2025 | 78.1% | 10.5% | 8.6% | 2.1% | 0.77% |
| Dec 2025 | 73.9% | 14.8% | 8.1% | 2.4% | 0.73% |
| Jan 2026 | 78.1% | 10.5% | 8.6% | 2.1% | 0.77% |
| Feb 2026 | 78.1% | 10.5% | 8.6% | 2.1% | 0.77% |
| Mar 2026 | 80.8% | 8.9% | 7.3% | 2.2% | 0.8% |
| Apr 2026 | 81% | 8.9% | 7.3% | 2.2% | 0.65% |
| May 2026 | 81% | 8.9% | 7.3% | 2.2% | 0.65% |
| Jun 2026 | 82.1% | 9% | 6.1% | 2.2% | 0.66% |
| Jul 2026 | 81% | 8.9% | 7.3% | 2.2% | 0.65% |
| Aug 2026 | 80.6% | 8.8% | 7.3% | 2.7% | 0.65% |
| Sep 2026 | 79.4% | 10.7% | 7.2% | 2.1% | 0.64% |
How has the Dulux and Felt comparison changed over the last 12 months?
3 findings
- Felt was ahead of Dulux in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dulux’s estimated Share of Search among roof Paint brands worldwide moved from 8.6% to 7.2%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Felt’s estimated Share of Search among roof Paint brands worldwide moved from 10.5% to 10.7%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for roof Paint brands worldwide in September 2026?
2 changes
In September 2026, Felt gained estimated Share of Search among roof Paint brands worldwide, from 8.8% to 10.7%.
Estimated monthly branded searches for Dulux worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
Other head-to-heads among roof Paint brands
How each brand is measured
Brandwave collects information about searches that people make online using Dulux’s and Felt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.