Behr vs Sherwin-Williams:Which is searched more?
In September 2026, Sherwin-Williams had more branded searches than Behr among roof paint brands worldwide. Sherwin-Williams was estimated to have 1.8M branded searches compared to Behr’s 49.5K, and held a 79.4% Share of Search versus Behr’s 2.1%. These are worldwide searches for English-language branded terms.
Follow Behr vs Sherwin-Williams and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Behr or Sherwin-Williams?
Compare the roof paint brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sherwin-Williams, Behr. The figures are in the table below the chart.
View monthly share of search table
| Month | Sherwin-Williams | Felt | Dulux | Behr | Resene |
|---|---|---|---|---|---|
| Oct 2025 | 77.9% | 10.5% | 8.6% | 2.1% | 0.95% |
| Nov 2025 | 78.1% | 10.5% | 8.6% | 2.1% | 0.77% |
| Dec 2025 | 73.9% | 14.8% | 8.1% | 2.4% | 0.73% |
| Jan 2026 | 78.1% | 10.5% | 8.6% | 2.1% | 0.77% |
| Feb 2026 | 78.1% | 10.5% | 8.6% | 2.1% | 0.77% |
| Mar 2026 | 80.8% | 8.9% | 7.3% | 2.2% | 0.8% |
| Apr 2026 | 81% | 8.9% | 7.3% | 2.2% | 0.65% |
| May 2026 | 81% | 8.9% | 7.3% | 2.2% | 0.65% |
| Jun 2026 | 82.1% | 9% | 6.1% | 2.2% | 0.66% |
| Jul 2026 | 81% | 8.9% | 7.3% | 2.2% | 0.65% |
| Aug 2026 | 80.6% | 8.8% | 7.3% | 2.7% | 0.65% |
| Sep 2026 | 79.4% | 10.7% | 7.2% | 2.1% | 0.64% |
How has the Behr and Sherwin-Williams comparison changed over the last 12 months?
3 findings
- Sherwin-Williams was ahead of Behr in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Behr’s estimated Share of Search among roof paint brands worldwide held steady at 2.1%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Sherwin-Williams’ estimated Share of Search among roof paint brands worldwide moved from 77.9% to 79.4%, and its estimated monthly branded searches held steady at 1.8M.
How did search popularity change for roof paint brands worldwide in September 2026?
2 changes
In September 2026, Sherwin-Williams lost estimated Share of Search among roof paint brands worldwide, from 80.6% to 79.4%.
In September 2026, Behr lost estimated Share of Search among roof paint brands worldwide, from 2.7% to 2.1%.
Other head-to-heads among roof paint brands
How each brand is measured
Brandwave collects information about searches that people make online using Behr’s and Sherwin-Williams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Behr
1 branded search term
- behr
Sherwin-Williams
1 branded search term
- sherwin-williams
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.