Felt vs Sherwin-Williams:Which is searched more?
In September 2026, Sherwin-Williams had more branded searches than Felt among roof Paint brands worldwide. Sherwin-Williams was estimated to have 1.8M branded searches compared to Felt’s 246K, and held a 79.4% Share of Search versus Felt’s 10.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Felt or Sherwin-Williams?
Compare the roof paint brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sherwin-Williams, Felt. The figures are in the table below the chart.
View monthly share of search table
| Month | Sherwin-Williams | Felt | Dulux | Behr | Resene |
|---|---|---|---|---|---|
| Oct 2025 | 77.9% | 10.5% | 8.6% | 2.1% | 0.95% |
| Nov 2025 | 78.1% | 10.5% | 8.6% | 2.1% | 0.77% |
| Dec 2025 | 73.9% | 14.8% | 8.1% | 2.4% | 0.73% |
| Jan 2026 | 78.1% | 10.5% | 8.6% | 2.1% | 0.77% |
| Feb 2026 | 78.1% | 10.5% | 8.6% | 2.1% | 0.77% |
| Mar 2026 | 80.8% | 8.9% | 7.3% | 2.2% | 0.8% |
| Apr 2026 | 81% | 8.9% | 7.3% | 2.2% | 0.65% |
| May 2026 | 81% | 8.9% | 7.3% | 2.2% | 0.65% |
| Jun 2026 | 82.1% | 9% | 6.1% | 2.2% | 0.66% |
| Jul 2026 | 81% | 8.9% | 7.3% | 2.2% | 0.65% |
| Aug 2026 | 80.6% | 8.8% | 7.3% | 2.7% | 0.65% |
| Sep 2026 | 79.4% | 10.7% | 7.2% | 2.1% | 0.64% |
How has the Felt and Sherwin-Williams comparison changed over the last 12 months?
3 findings
- Sherwin-Williams was ahead of Felt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Felt’s estimated Share of Search among roof Paint brands worldwide moved from 10.5% to 10.7%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, Sherwin-Williams’ estimated Share of Search among roof Paint brands worldwide moved from 77.9% to 79.4%, and its estimated monthly branded searches held steady at 1.8M.
How did search popularity change for roof Paint brands worldwide in September 2026?
2 changes
In September 2026, Felt gained estimated Share of Search among roof Paint brands worldwide, from 8.8% to 10.7%.
In September 2026, Sherwin-Williams lost estimated Share of Search among roof Paint brands worldwide, from 80.6% to 79.4%.
Other head-to-heads among roof Paint brands
How each brand is measured
Brandwave collects information about searches that people make online using Felt’s and Sherwin-Williams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Felt
1 branded search term
- felt
Sherwin-Williams
1 branded search term
- sherwin-williams
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.