Brandwave

How popular isFelt in search?

In September 2026, there were an estimated 246K branded searches for Felt worldwide which held steady over the last 12 months. Felt holds 10.7% estimated Share of Search among roof paint brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Sherwin-Williams79.4%
  2. Felt10.7%
  3. Dulux7.2%
  4. Behr2.1%
  5. Resene0.64%
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Which roof paint brands compete with Felt?

Felt against roof paint brands worldwide, by month

Share of Search by month for Sherwin-Williams, Felt, Dulux, Behr. The figures are in the table below the chart.

View monthly share of search table
MonthSherwin-WilliamsFeltDuluxBehrResene
Oct 202577.9%10.5%8.6%2.1%0.95%
Nov 202578.1%10.5%8.6%2.1%0.77%
Dec 202573.9%14.8%8.1%2.4%0.73%
Jan 202678.1%10.5%8.6%2.1%0.77%
Feb 202678.1%10.5%8.6%2.1%0.77%
Mar 202680.8%8.9%7.3%2.2%0.8%
Apr 202681%8.9%7.3%2.2%0.65%
May 202681%8.9%7.3%2.2%0.65%
Jun 202682.1%9%6.1%2.2%0.66%
Jul 202681%8.9%7.3%2.2%0.65%
Aug 202680.6%8.8%7.3%2.7%0.65%
Sep 202679.4%10.7%7.2%2.1%0.64%

  1. 1.Sherwin-Williams

    79.4%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -1.2 points.

  2. 2.Felt

    10.7%

    Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share +1.8 points.

  3. 3.Dulux

    7.2%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Behr

    2.1%

    Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  5. 5.Resene

    0.64%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Felt and its closest rivals

Every comparison with Felt

How has branded search demand for Felt changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Felt worldwide held steady at 246K.
  • Across the 12 months ending September 2026, Felt’s estimated Share of Search among roof paint brands worldwide peaked at 14.8% in December 2025 and was lowest at 8.8% in August 2026.

How did search popularity change for roof paint brands worldwide in September 2026?

  1. In September 2026, Felt gained estimated Share of Search among roof paint brands worldwide, from 8.8% to 10.7%.

  2. In September 2026, Sherwin-Williams lost estimated Share of Search among roof paint brands worldwide, from 80.6% to 79.4%.

  3. In September 2026, Behr lost estimated Share of Search among roof paint brands worldwide, from 2.7% to 2.1%.

  4. Estimated monthly branded searches for Resene worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.

  5. Estimated monthly branded searches for Dulux worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How is Felt measured?

Brandwave collects information about searches that people make online using Felt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • felt

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How the Brand Demand Index is measured

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