How popular isDulux in search?
In September 2026, there were an estimated 165K branded searches for Dulux worldwide which is down 17.9% over the last 12 months. Dulux holds 7.2% estimated Share of Search among roof paint brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Sherwin-Williams79.4%
Felt10.7%Dulux7.2%
Behr2.1%
Resene0.64%
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Which roof paint brands compete with Dulux?
Share of Search by month for Sherwin-Williams, Felt, Dulux, Behr. The figures are in the table below the chart.
View monthly share of search table
| Month | Sherwin-Williams | Felt | Dulux | Behr | Resene |
|---|---|---|---|---|---|
| Oct 2025 | 77.9% | 10.5% | 8.6% | 2.1% | 0.95% |
| Nov 2025 | 78.1% | 10.5% | 8.6% | 2.1% | 0.77% |
| Dec 2025 | 73.9% | 14.8% | 8.1% | 2.4% | 0.73% |
| Jan 2026 | 78.1% | 10.5% | 8.6% | 2.1% | 0.77% |
| Feb 2026 | 78.1% | 10.5% | 8.6% | 2.1% | 0.77% |
| Mar 2026 | 80.8% | 8.9% | 7.3% | 2.2% | 0.8% |
| Apr 2026 | 81% | 8.9% | 7.3% | 2.2% | 0.65% |
| May 2026 | 81% | 8.9% | 7.3% | 2.2% | 0.65% |
| Jun 2026 | 82.1% | 9% | 6.1% | 2.2% | 0.66% |
| Jul 2026 | 81% | 8.9% | 7.3% | 2.2% | 0.65% |
| Aug 2026 | 80.6% | 8.8% | 7.3% | 2.7% | 0.65% |
| Sep 2026 | 79.4% | 10.7% | 7.2% | 2.1% | 0.64% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 79.4% | 1.8M | 0% | -1.2 points | |
| 2, held 2nd | 10.7% | 246K | +22.4% | +1.8 points | |
| 3, held 3rd | 7.2% | 165K | 0% | -0.1 points | |
| 4, held 4th | 2.1% | 49.5K | -18.2% | -0.5 points | |
| 5, held 5th | 0.64% | 14.8K | 0% | 0 points |
79.4%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -1.2 points.
2.
Felt10.7%
Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share +1.8 points.
3.
7.2%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.
2.1%
Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
5.
0.64%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Dulux and its closest rivals
Every comparison with Dulux
6 comparisons
How has branded search demand for Dulux changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Dulux worldwide fell from 201K to 165K.
- Across the 12 months ending September 2026, Dulux’s estimated Share of Search among roof paint brands worldwide decreased from 8.6% to 7.2%.
- Across the 12 months ending September 2026, Dulux’s estimated Share of Search among roof paint brands worldwide peaked at 8.6% in February 2026 and was lowest at 6.1% in June 2026.
How did search popularity change for roof paint brands worldwide in September 2026?
5 changes
In September 2026, Felt gained estimated Share of Search among roof paint brands worldwide, from 8.8% to 10.7%.
In September 2026, Sherwin-Williams lost estimated Share of Search among roof paint brands worldwide, from 80.6% to 79.4%.
In September 2026, Behr lost estimated Share of Search among roof paint brands worldwide, from 2.7% to 2.1%.
Estimated monthly branded searches for Resene worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.
Estimated monthly branded searches for Dulux worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
Where does Dulux compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Paint brands | 3rd of 6 | 6.8% | Show ranking |
| Roof paint brands | 3rd of 5 | 7.2% | Shown above |
How is Dulux measured?
Brandwave collects information about searches that people make online using Dulux’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- dulux
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Is Dulux your brand?
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