How popular isSherwin-Williams in search?
In September 2026, there were an estimated 1.8M branded searches for Sherwin-Williams worldwide which held steady over the last 12 months. Sherwin-Williams holds 75% estimated Share of Search among paint brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Sherwin-Williams75%Benjamin Moore15.1%
Dulux6.8%
Behr2%
Valspar1.1%
Zinsser<0.01%
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Where does Sherwin-Williams compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Paint brands | 1st of 6 | 75% | Shown below |
| Roof paint brands | 1st of 5 | 79.4% | Show ranking |
Which paint brands compete with Sherwin-Williams?
Share of Search by month for Sherwin-Williams, Benjamin Moore, Dulux, Behr. The figures are in the table below the chart.
View monthly share of search table
| Month | Sherwin-Williams | Benjamin Moore | Dulux | Behr | Valspar | Zinsser |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.6% | 17.6% | 7.9% | 1.9% | 1.1% | <0.01% |
| Nov 2025 | 71.6% | 17.6% | 7.9% | 1.9% | 1.1% | <0.01% |
| Dec 2025 | 71.3% | 17.5% | 7.8% | 2.4% | 1.1% | <0.01% |
| Jan 2026 | 71.4% | 17.6% | 7.8% | 1.9% | 1.3% | <0.01% |
| Feb 2026 | 71.2% | 17.5% | 7.8% | 1.9% | 1.6% | <0.01% |
| Mar 2026 | 70.8% | 17.4% | 6.4% | 1.9% | 3.5% | <0.01% |
| Apr 2026 | 72.6% | 17.8% | 6.5% | 2% | 1.1% | <0.01% |
| May 2026 | 75% | 15.1% | 6.8% | 2% | 1.1% | <0.01% |
| Jun 2026 | 75.9% | 15.3% | 5.6% | 2.1% | 1.1% | <0.01% |
| Jul 2026 | 75% | 15.1% | 6.8% | 2% | 1.1% | <0.01% |
| Aug 2026 | 74.5% | 15% | 6.7% | 2.5% | 1.3% | <0.01% |
| Sep 2026 | 75% | 15.1% | 6.8% | 2% | 1.1% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 75% | 1.8M | 0% | +0.5 points | |
| 2, held 2nd | 15.1% | 368K | 0% | +0.1 points | |
| 3, held 3rd | 6.8% | 165K | 0% | 0 points | |
| 4, held 4th | 2% | 49.5K | -18.2% | -0.4 points | |
| 5, held 5th | 1.1% | 27.1K | -18.1% | -0.2 points | |
| 6, held 6th | <0.01% | 10 | 0% | 0 points |
75%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.5 points.
15.1%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.
6.8%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.
4.
2%
Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
5.
Valspar1.1%
Held 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.2 points.
6.
Zinsser<0.01%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Sherwin-Williams and its closest rivals
- Sherwin-Williams vs Valspar: compare search popularity
- Sherwin-Williams vs Zinsser: compare search popularity
- Compare Sherwin-Williams with any brand
Every comparison with Sherwin-Williams
6 comparisons
How has branded search demand for Sherwin-Williams changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sherwin-Williams worldwide held steady at 1.8M.
- Across the 12 months ending September 2026, Sherwin-Williams’ estimated Share of Search among paint brands worldwide increased from 71.6% to 75%.
- Across the 12 months ending September 2026, Sherwin-Williams’ estimated Share of Search among paint brands worldwide peaked at 75.9% in June 2026 and was lowest at 70.8% in March 2026.
How did search popularity change for paint brands worldwide in September 2026?
4 changes
In September 2026, Sherwin-Williams gained estimated Share of Search among paint brands worldwide, from 74.5% to 75%.
Estimated monthly branded searches for Zinsser worldwide fell 50% over 12 measured months, from 20 to 10 in September 2026.
Estimated monthly branded searches for Benjamin Moore worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
Estimated monthly branded searches for Dulux worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
How is Sherwin-Williams measured?
Brandwave collects information about searches that people make online using Sherwin-Williams’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sherwin-williams
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