How popular isSensodyne in search?
In September 2026, there were an estimated 891K branded searches for Sensodyne worldwide which is up 25% over the last 12 months. Sensodyne holds 52.8% estimated Share of Search among whitening toothpaste brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which whitening toothpaste brands compete with Sensodyne?
Share of Search by month for Sensodyne, Colgate, Crest. The figures are in the table below the chart.
View monthly share of search table
| Month | Sensodyne | Colgate | Crest |
|---|---|---|---|
| Oct 2025 | 49.7% | 46.1% | 4.2% |
| Nov 2025 | 53.1% | 42.5% | 4.4% |
| Dec 2025 | 54.1% | 41.6% | 4.3% |
| Jan 2026 | 56% | 39.5% | 4.5% |
| Feb 2026 | 53.5% | 42.3% | 4.2% |
| Mar 2026 | 48.2% | 47.3% | 4.5% |
| Apr 2026 | 51.5% | 44.7% | 3.8% |
| May 2026 | 50.9% | 45% | 4.1% |
| Jun 2026 | 51.8% | 44.1% | 4.1% |
| Jul 2026 | 53% | 43.2% | 3.8% |
| Aug 2026 | 50.8% | 45.6% | 3.6% |
| Sep 2026 | 52.8% | 43.6% | 3.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.8% | 891K | +4.4% | +2 points | |
| 2, held 2nd | 43.6% | 736K | -3.9% | -2 points | |
| 3, held 3rd | 3.6% | 60.5K | 0% | 0 points |
Compare search popularity between Sensodyne and its closest rivals
How has branded search demand for Sensodyne changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sensodyne worldwide rose from 713K to 891K.
- Across the 12 months ending September 2026, Sensodyne’s estimated Share of Search among whitening toothpaste brands worldwide increased from 49.7% to 52.8%.
- Across the 12 months ending September 2026, Sensodyne’s estimated Share of Search among whitening toothpaste brands worldwide peaked at 56% in January 2026 and was lowest at 48.2% in March 2026.
How did search popularity change for whitening toothpaste brands worldwide in September 2026?
3 changes
In September 2026, Sensodyne gained estimated Share of Search among whitening toothpaste brands worldwide, from 50.8% to 52.8%.
In September 2026, Colgate lost estimated Share of Search among whitening toothpaste brands worldwide, from 45.6% to 43.6%.
Crest’s estimated Share of Search among whitening toothpaste brands worldwide has lost ground for 3 months in a row, from 4.1% to 3.6% in September 2026.
Where does Sensodyne compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Oral care brands | 1st of 8 | 23% | Show ranking |
| Toothpaste brands | 1st of 5 | 35.7% | Show ranking |
| Whitening toothpaste brands | 1st of 3 | 52.8% | Shown above |
How is Sensodyne measured?
Brandwave collects information about searches that people make online using Sensodyne’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- sensodyne
- sensodyne enamel
- sensodyne rapid relief
- sensodyne toothpaste
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Is Sensodyne your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.