Colgate vs Sensodyne:Which is searched more?
In September 2026, Sensodyne had more branded searches than Colgate among whitening toothpaste brands worldwide. Sensodyne was estimated to have 891K branded searches compared to Colgate’s 736K, and held a 52.8% Share of Search versus Colgate’s 43.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Colgate or Sensodyne?
Compare the whitening toothpaste brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sensodyne, Colgate. The figures are in the table below the chart.
View monthly share of search table
| Month | Sensodyne | Colgate | Crest |
|---|---|---|---|
| Oct 2025 | 49.7% | 46.1% | 4.2% |
| Nov 2025 | 53.1% | 42.5% | 4.4% |
| Dec 2025 | 54.1% | 41.6% | 4.3% |
| Jan 2026 | 56% | 39.5% | 4.5% |
| Feb 2026 | 53.5% | 42.3% | 4.2% |
| Mar 2026 | 48.2% | 47.3% | 4.5% |
| Apr 2026 | 51.5% | 44.7% | 3.8% |
| May 2026 | 50.9% | 45% | 4.1% |
| Jun 2026 | 51.8% | 44.1% | 4.1% |
| Jul 2026 | 53% | 43.2% | 3.8% |
| Aug 2026 | 50.8% | 45.6% | 3.6% |
| Sep 2026 | 52.8% | 43.6% | 3.6% |
How has the Colgate and Sensodyne comparison changed over the last 12 months?
3 findings
- Sensodyne was ahead of Colgate in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Colgate’s estimated Share of Search among whitening toothpaste brands worldwide moved from 46.1% to 43.6%, and its estimated monthly branded searches moved from 661K to 736K.
- Across the 12 months ending September 2026, Sensodyne’s estimated Share of Search among whitening toothpaste brands worldwide moved from 49.7% to 52.8%, and its estimated monthly branded searches moved from 713K to 891K.
How did search popularity change for whitening toothpaste brands worldwide in September 2026?
2 changes
In September 2026, Sensodyne gained estimated Share of Search among whitening toothpaste brands worldwide, from 50.8% to 52.8%.
In September 2026, Colgate lost estimated Share of Search among whitening toothpaste brands worldwide, from 45.6% to 43.6%.
Other head-to-heads among whitening toothpaste brands
How each brand is measured
Brandwave collects information about searches that people make online using Colgate’s and Sensodyne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.