Brandwave

How popular isSBD in search?

In September 2026, there were an estimated 18.1K branded searches for SBD worldwide which is down 18.5% over the last 12 months. SBD holds 7.9% estimated Share of Search among lifting belts worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Rogue Fitness48.2%
  2. Gymreapers17.7%
  3. Strength Shop14.5%
  4. Eleiko9.7%
  5. SBD7.9%
  6. Harbinger1.9%
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Where does SBD compete?

SBD is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Lifting belts5th of 67.9%Shown below
Lever belt brands3rd of 516.9%Show ranking
Lifting straps brands3rd of 520%Show ranking
Weightlifting belt brands2nd of 432.6%Show ranking
Powerlifting belt brands1st of 354.2%Show ranking

Which lifting belts compete with SBD?

SBD against lifting belts worldwide, by month

Share of Search by month for Rogue Fitness, Gymreapers, Strength Shop, Eleiko, SBD. The figures are in the table below the chart.

View monthly share of search table
MonthRogue FitnessGymreapersStrength ShopEleikoSBDHarbinger
Oct 202547.7%14.3%14.3%11.7%9.6%2.3%
Nov 202548.6%17.8%14.6%9.7%8%1.4%
Dec 202547.5%17.4%14.2%9.5%9.5%1.8%
Jan 202646.5%17.1%14%11.4%9.3%1.7%
Feb 202646.4%17.1%14%11.4%9.4%1.8%
Mar 202649.7%18.2%12.2%10%8.2%1.8%
Apr 202651.5%15.4%12.6%10.3%8.5%1.7%
May 202652.1%15.6%12.8%10.5%7%2%
Jun 202653.8%13.2%13.2%8.8%8.8%2.1%
Jul 202653.2%15.9%13%8.7%7.1%2%
Aug 202653.2%15.9%13%8.7%7.1%2%
Sep 202648.2%17.7%14.5%9.7%7.9%1.9%

  1. 1.Rogue Fitness

    48.2%

    Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share -5 points.

  2. 2.Gymreapers

    17.7%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +1.8 points.

  3. 3.Strength Shop

    14.5%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +1.5 points.

  4. 4.Eleiko

    9.7%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +1 points.

  5. 5.SBD

    7.9%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share +0.8 points.

  6. 6.Harbinger

    1.9%

    Held 6th. 4.4K estimated branded searches, -14.2% vs prior month. Share -0.1 points.

Compare search popularity between SBD and its closest rivals

Every comparison with SBD

How has branded search demand for SBD changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for SBD worldwide fell from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, SBD’s estimated Share of Search among lifting belts worldwide decreased from 9.6% to 7.9%.
  • Across the 12 months ending September 2026, SBD’s estimated Share of Search among lifting belts worldwide peaked at 9.6% in October 2025 and was lowest at 7% in May 2026.

How did search popularity change for lifting belts worldwide in September 2026?

  1. In September 2026, Gymreapers gained estimated Share of Search among lifting belts worldwide, from 15.9% to 17.7%.

  2. In September 2026, Strength Shop gained estimated Share of Search among lifting belts worldwide, from 13% to 14.5%.

  3. In September 2026, Eleiko gained estimated Share of Search among lifting belts worldwide, from 8.7% to 9.7%.

  4. In September 2026, SBD gained estimated Share of Search among lifting belts worldwide, from 7.1% to 7.9%.

  5. In September 2026, Rogue Fitness lost estimated Share of Search among lifting belts worldwide, from 53.2% to 48.2%.

  6. Estimated monthly branded searches for Harbinger worldwide fell 16.2% over 12 measured months, from 5.2K to 4.4K in September 2026.

How is SBD measured?

Brandwave collects information about searches that people make online using SBD’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sbd belt

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How the Brand Demand Index is measured

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