Brandwave

How popular isSBD in search?

In September 2026, there were an estimated 18.1K branded searches for SBD worldwide which is down 18.5% over the last 12 months. SBD holds 32.6% estimated Share of Search among weightlifting belt brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Eleiko39.9%
  2. SBD32.6%
  3. Pioneer17.8%
  4. RDX9.7%
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Which weightlifting belt brands compete with SBD?

SBD against weightlifting belt brands worldwide, by month

Share of Search by month for Eleiko, SBD, Pioneer, RDX. The figures are in the table below the chart.

View monthly share of search table
MonthEleikoSBDPioneerRDX
Oct 202542%34.4%15.3%8.4%
Nov 202543.8%35.9%13.1%7.2%
Dec 202538.3%38.3%14%9.3%
Jan 202643.8%35.9%13.1%7.2%
Feb 202643.2%35.4%12.9%8.6%
Mar 202642%34.4%15.3%8.4%
Apr 202643.9%35.9%13.1%7.1%
May 202645.5%30.4%16.6%7.4%
Jun 202639%39%14.2%7.7%
Jul 202641.3%33.6%15.1%10%
Aug 202640.7%33.2%18.1%8.1%
Sep 202639.9%32.6%17.8%9.7%
  1. 1.Eleiko

    39.9%

    Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.SBD

    32.6%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share -0.6 points.

  3. 3.Pioneer

    17.8%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.RDX

    9.7%

    Held 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share +1.7 points.

Compare search popularity between SBD and its closest rivals

How has branded search demand for SBD changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for SBD worldwide fell from 22.2K to 18.1K.
  • Across the 12 months ending September 2026, SBD’s estimated Share of Search among weightlifting belt brands worldwide decreased from 34.4% to 32.6%.
  • Across the 12 months ending September 2026, SBD’s estimated Share of Search among weightlifting belt brands worldwide peaked at 39% in June 2026 and was lowest at 30.4% in May 2026.

How did search popularity change for weightlifting belt brands worldwide in September 2026?

  1. In September 2026, RDX gained estimated Share of Search among weightlifting belt brands worldwide, from 8.1% to 9.7%.

  2. In September 2026, Eleiko lost estimated Share of Search among weightlifting belt brands worldwide, from 40.7% to 39.9%.

  3. In September 2026, SBD lost estimated Share of Search among weightlifting belt brands worldwide, from 33.2% to 32.6%.

Where does SBD compete?

SBD is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Lifting belts5th of 67.9%Show ranking
Lever belt brands3rd of 516.9%Show ranking
Lifting straps brands3rd of 520%Show ranking
Weightlifting belt brands2nd of 432.6%Shown above
Powerlifting belt brands1st of 354.2%Show ranking

How is SBD measured?

Brandwave collects information about searches that people make online using SBD’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sbd belt

Do you work for SBD? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is SBD your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.