Brandwave

How popular isReef in search?

In August 2026, there were an estimated 135K branded searches for Reef worldwide which is up 172.7% over the last 11 months. Reef holds 1.1% estimated Share of Search among flip flops worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Crocs74.3%
  2. Havaianas22.3%
  3. FitFlop2%
  4. Reef1.1%
  5. Ipanema0.27%
  6. Archies0.02%
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Which flip flops compete with Reef?

Reef against flip flops worldwide, by month

Share of Search by month for Crocs, Havaianas, FitFlop, Reef. The figures are in the table below the chart.

View monthly share of search table
MonthCrocsHavaianasFitFlopReefIpanemaArchies
Oct 202586%11.5%1.9%0.57%0.06%0.01%
Nov 202581.4%16.3%1.8%0.44%0.05%0.06%
Dec 202571.9%26.3%1.3%0.39%0.04%0.06%
Jan 202680.5%16.1%2.6%0.65%0.09%0.05%
Feb 202680.7%16.1%2.2%0.98%0.09%0.03%
Mar 202684.8%11.3%2.3%1.5%0.09%0.02%
Apr 202682.6%13.6%2.2%1.5%0.11%0.01%
May 202676.5%18.7%2.5%2.1%0.19%<0.01%
Jun 202673.8%22.3%2%1.6%0.22%<0.01%
Jul 202674.1%22.4%2%1.3%0.22%0.01%
Aug 202674.3%22.3%2%1.1%0.27%0.02%
Sep 2026——————

  1. 1.Crocs

    74.3%

    Held 1st. 9.1M estimated branded searches, -17.7% vs prior month. Share +0.3 points.

  2. 2.Havaianas

    22.3%

    Held 2nd. 2.7M estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  3. 3.FitFlop

    2%

    Held 3rd. 246K estimated branded searches, -18.3% vs prior month. Share 0 points.

  4. 4.Reef

    1.1%

    Held 4th. 135K estimated branded searches, -32.8% vs prior month. Share -0.2 points.

  5. 5.Ipanema

    0.27%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Archies

    0.02%

    Held 6th. 2.9K estimated branded searches, +52.6% vs prior month. Share 0 points.

Compare search popularity between Reef and its closest rivals

How has branded search demand for Reef changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Reef worldwide rose from 49.5K to 135K.
  • Across the 11 months ending August 2026, Reef’s estimated Share of Search among flip flops worldwide increased from 0.57% to 1.1%.
  • Across the 11 months ending August 2026, Reef’s estimated Share of Search among flip flops worldwide peaked at 2.1% in May 2026 and was lowest at 0.39% in December 2025.

How did search popularity change for flip flops worldwide in August 2026?

  1. Reef’s estimated Share of Search among flip flops worldwide has lost ground for 3 months in a row, from 2.1% to 1.1% in August 2026.

  2. Estimated monthly branded searches for Ipanema worldwide rose 513% over 11 measured months, from 5.4K to 33.1K in August 2026.

  3. Estimated monthly branded searches for Havaianas worldwide rose 174% over 11 measured months, from 1M to 2.7M in August 2026.

  4. Estimated monthly branded searches for Archies worldwide rose 123.1% over 11 measured months, from 1.3K to 2.9K in August 2026.

  5. Estimated monthly branded searches for FitFlop worldwide rose 49.1% over 11 measured months, from 165K to 246K in August 2026.

  6. Estimated monthly branded searches for Crocs worldwide rose 22.2% over 11 measured months, from 7.5M to 9.1M in August 2026.

Where does Reef compete?

Reef is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sandals4th of 60.69%Show ranking
Flip flops4th of 61.1%Shown above

How is Reef measured?

Brandwave collects information about searches that people make online using Reef’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • reef sandals

Do you work for Reef? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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