How popular isCrocs in search?
In August 2026, there were an estimated 9.1M branded searches for Crocs worldwide which is up 22.2% over the last 11 months. Crocs holds 74.3% estimated Share of Search among flip flops worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which flip flops compete with Crocs?
Share of Search by month for Crocs, Havaianas, FitFlop. The figures are in the table below the chart.
View monthly share of search table
| Month | Crocs | Havaianas | FitFlop | Reef | Ipanema | Archies |
|---|---|---|---|---|---|---|
| Oct 2025 | 86% | 11.5% | 1.9% | 0.57% | 0.06% | 0.01% |
| Nov 2025 | 81.4% | 16.3% | 1.8% | 0.44% | 0.05% | 0.06% |
| Dec 2025 | 71.9% | 26.3% | 1.3% | 0.39% | 0.04% | 0.06% |
| Jan 2026 | 80.5% | 16.1% | 2.6% | 0.65% | 0.09% | 0.05% |
| Feb 2026 | 80.7% | 16.1% | 2.2% | 0.98% | 0.09% | 0.03% |
| Mar 2026 | 84.8% | 11.3% | 2.3% | 1.5% | 0.09% | 0.02% |
| Apr 2026 | 82.6% | 13.6% | 2.2% | 1.5% | 0.11% | 0.01% |
| May 2026 | 76.5% | 18.7% | 2.5% | 2.1% | 0.19% | <0.01% |
| Jun 2026 | 73.8% | 22.3% | 2% | 1.6% | 0.22% | <0.01% |
| Jul 2026 | 74.1% | 22.4% | 2% | 1.3% | 0.22% | 0.01% |
| Aug 2026 | 74.3% | 22.3% | 2% | 1.1% | 0.27% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.3% | 9.1M | -17.7% | +0.3 points | |
| 2, held 2nd | 22.3% | 2.7M | -18.2% | -0.1 points | |
| 3, held 3rd | 2% | 246K | -18.3% | 0 points | |
| 4, held 4th | 1.1% | 135K | -32.8% | -0.2 points | |
| 5, held 5th | 0.27% | 33.1K | 0% | 0 points | |
| 6, held 6th | 0.02% | 2.9K | +52.6% | 0 points |
1.
Crocs74.3%
Held 1st. 9.1M estimated branded searches, -17.7% vs prior month. Share +0.3 points.
22.3%
Held 2nd. 2.7M estimated branded searches, -18.2% vs prior month. Share -0.1 points.
3.
FitFlop2%
Held 3rd. 246K estimated branded searches, -18.3% vs prior month. Share 0 points.
4.
Reef1.1%
Held 4th. 135K estimated branded searches, -32.8% vs prior month. Share -0.2 points.
5.
Ipanema
0.27%
Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Archies0.02%
Held 6th. 2.9K estimated branded searches, +52.6% vs prior month. Share 0 points.
Compare search popularity between Crocs and its closest rivals
How has branded search demand for Crocs changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Crocs worldwide rose from 7.5M to 9.1M.
- Across the 11 months ending August 2026, Crocs’ estimated Share of Search among flip flops worldwide decreased from 86% to 74.3%.
- Across the 11 months ending August 2026, Crocs’ estimated Share of Search among flip flops worldwide peaked at 86% in October 2025 and was lowest at 71.9% in December 2025.
How did search popularity change for flip flops worldwide in August 2026?
6 changes
Reef’s estimated Share of Search among flip flops worldwide has lost ground for 3 months in a row, from 2.1% to 1.1% in August 2026.
Estimated monthly branded searches for Ipanema worldwide rose 513% over 11 measured months, from 5.4K to 33.1K in August 2026.
Estimated monthly branded searches for Havaianas worldwide rose 174% over 11 measured months, from 1M to 2.7M in August 2026.
Estimated monthly branded searches for Archies worldwide rose 123.1% over 11 measured months, from 1.3K to 2.9K in August 2026.
Estimated monthly branded searches for FitFlop worldwide rose 49.1% over 11 measured months, from 165K to 246K in August 2026.
Estimated monthly branded searches for Crocs worldwide rose 22.2% over 11 measured months, from 7.5M to 9.1M in August 2026.
Where does Crocs compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sandals | 1st of 6 | 46.7% | Show ranking |
| Flip flops | 1st of 6 | 74.3% | Shown above |
How is Crocs measured?
Brandwave collects information about searches that people make online using Crocs’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- crocs
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Is Crocs your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.