Crocs vs Havaianas:Which is more popular by branded search?
In August 2026, Crocs had more branded searches than Havaianas among flip flops worldwide. Crocs was estimated to have 9.1M branded searches compared to Havaianas’ 2.7M, and held a 74.3% Share of Search versus Havaianas’ 22.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Crocs or Havaianas?
Compare the flip flops people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Crocs, Havaianas. The figures are in the table below the chart.
View monthly share of search table
| Month | Crocs | Havaianas | FitFlop | Reef | Ipanema | Archies |
|---|---|---|---|---|---|---|
| Oct 2025 | 86% | 11.5% | 1.9% | 0.57% | 0.06% | 0.01% |
| Nov 2025 | 81.4% | 16.3% | 1.8% | 0.44% | 0.05% | 0.06% |
| Dec 2025 | 71.9% | 26.3% | 1.3% | 0.39% | 0.04% | 0.06% |
| Jan 2026 | 80.5% | 16.1% | 2.6% | 0.65% | 0.09% | 0.05% |
| Feb 2026 | 80.7% | 16.1% | 2.2% | 0.98% | 0.09% | 0.03% |
| Mar 2026 | 84.8% | 11.3% | 2.3% | 1.5% | 0.09% | 0.02% |
| Apr 2026 | 82.6% | 13.6% | 2.2% | 1.5% | 0.11% | 0.01% |
| May 2026 | 76.5% | 18.7% | 2.5% | 2.1% | 0.19% | <0.01% |
| Jun 2026 | 73.8% | 22.3% | 2% | 1.6% | 0.22% | <0.01% |
| Jul 2026 | 74.1% | 22.4% | 2% | 1.3% | 0.22% | 0.01% |
| Aug 2026 | 74.3% | 22.3% | 2% | 1.1% | 0.27% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
How has the Crocs and Havaianas comparison changed over the last 12 months?
3 findings
- Crocs was ahead of Havaianas in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Crocs’ estimated Share of Search among flip flops worldwide moved from 86% to 74.3%, and its estimated monthly branded searches moved from 7.5M to 9.1M.
- Across the 11 months ending August 2026, Havaianas’ estimated Share of Search among flip flops worldwide moved from 11.5% to 22.3%, and its estimated monthly branded searches moved from 1M to 2.7M.
How did search popularity change for flip flops worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Crocs’ and Havaianas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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