Brandwave

Flip flops:Which brands are most popular in search?

In August 2026, Crocs was the most searched among flip flops worldwide, with an estimated 9.1M branded searches and 74.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Crocs74.3%
  2. Havaianas22.3%
  3. FitFlop2%
  4. Reef1.1%
  5. Ipanema0.27%
  6. Archies0.02%

Follow flip flops and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the flip flops people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among flip flops worldwide, by month

Share of Search by month for Crocs, Havaianas, FitFlop. The figures are in the table below the chart.

View monthly share of search table
MonthCrocsHavaianasFitFlopReefIpanemaArchies
Oct 202586%11.5%1.9%0.57%0.06%0.01%
Nov 202581.4%16.3%1.8%0.44%0.05%0.06%
Dec 202571.9%26.3%1.3%0.39%0.04%0.06%
Jan 202680.5%16.1%2.6%0.65%0.09%0.05%
Feb 202680.7%16.1%2.2%0.98%0.09%0.03%
Mar 202684.8%11.3%2.3%1.5%0.09%0.02%
Apr 202682.6%13.6%2.2%1.5%0.11%0.01%
May 202676.5%18.7%2.5%2.1%0.19%<0.01%
Jun 202673.8%22.3%2%1.6%0.22%<0.01%
Jul 202674.1%22.4%2%1.3%0.22%0.01%
Aug 202674.3%22.3%2%1.1%0.27%0.02%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Crocs

    74.3%

    Held 1st. 9.1M estimated branded searches, -17.7% vs prior month. Share +0.3 points.

  2. 2.Havaianas

    22.3%

    Held 2nd. 2.7M estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  3. 3.FitFlop

    2%

    Held 3rd. 246K estimated branded searches, -18.3% vs prior month. Share 0 points.

  4. 4.Reef

    1.1%

    Held 4th. 135K estimated branded searches, -32.8% vs prior month. Share -0.2 points.

  5. 5.Ipanema

    0.27%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Archies

    0.02%

    Held 6th. 2.9K estimated branded searches, +52.6% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among flip flops worldwide?

In August 2026, Crocs was the most searched among flip flops worldwide, with an estimated 9.1M branded searches and 74.3% estimated Share of Search within this set. Havaianas is in 2nd place, 52 percentage points behind at 22.3% Share of Search.

Global flip flops, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Crocs86% → 74.3%86%Oct 202571.9%Dec 20251st
Havaianas11.5% → 22.3%26.3%Dec 202511.3%Mar 20262nd
FitFlop1.9% → 2%2.6%Jan 20261.3%Dec 20253rd
Reef0.57% → 1.1%2.1%May 20260.39%Dec 20254th
Ipanema0.06% → 0.27%0.27%Aug 20260.04%Dec 20255th
Archies0.01% → 0.02%0.06%Dec 2025<0.01%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Crocs’ estimated Share of Search among flip flops worldwide decreased from 86% to 74.3%.
  • Across the 11 months ending August 2026, Havaianas’ estimated Share of Search among flip flops worldwide increased from 11.5% to 22.3%.
  • Across the 11 months ending August 2026, Reef’s estimated Share of Search among flip flops worldwide increased from 0.57% to 1.1%.
  • Across the 11 months ending August 2026, Crocs’ estimated Share of Search among flip flops worldwide peaked at 86% in October 2025 and was lowest at 71.9% in December 2025.
  • Across the 11 months ending August 2026, Havaianas’ estimated Share of Search among flip flops worldwide peaked at 26.3% in December 2025 and was lowest at 11.3% in March 2026.
  • Across the 11 months ending August 2026, FitFlop’s estimated Share of Search among flip flops worldwide peaked at 2.6% in January 2026 and was lowest at 1.3% in December 2025.
  • Across the 11 months ending August 2026, Reef’s estimated Share of Search among flip flops worldwide peaked at 2.1% in May 2026 and was lowest at 0.39% in December 2025.
  • Across the 11 months ending August 2026, FitFlop, Ipanema and Archies held steady: their estimated Share of Search among flip flops worldwide each moved less than 0.5 percentage points.

How did search popularity change for flip flops worldwide in August 2026?

  1. Reef’s estimated Share of Search among flip flops worldwide has lost ground for 3 months in a row, from 2.1% to 1.1% in August 2026.

  2. Estimated monthly branded searches for Ipanema worldwide rose 513% over 11 measured months, from 5.4K to 33.1K in August 2026.

  3. Estimated monthly branded searches for Havaianas worldwide rose 174% over 11 measured months, from 1M to 2.7M in August 2026.

  4. Estimated monthly branded searches for Archies worldwide rose 123.1% over 11 measured months, from 1.3K to 2.9K in August 2026.

  5. Estimated monthly branded searches for FitFlop worldwide rose 49.1% over 11 measured months, from 165K to 246K in August 2026.

  6. Estimated monthly branded searches for Crocs worldwide rose 22.2% over 11 measured months, from 7.5M to 9.1M in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free