Brandwave

How popular isRed Sea?

In September 2026, people searched for Red Sea by name about 9,900 times worldwide, an 18.2% decrease from the previous year. These searches made up 7.5% of all global aquarium brand searches, placing Red Sea fourth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about aquarium brands, Red Sea appeared in three of the five answers and was the sixth most recommended of the 11.

Search and AI answers in September 2026

Red Sea is the fourth most searched of 11 competitors and the sixth most recommended in AI answers.

  1. FluvalShare of searches 30.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Zoo MedShare of searches 13.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. EheimShare of searches 13.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  4. Red SeaShare of searches 7.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  5. SeachemShare of searches 7.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

+6 more

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Top aquarium brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Red Sea was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Red Sea is the sixth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fluval1st
  2. Waterbox Aquariums2nd
  3. Ultum Nature Systems3rd
  4. Aqueon4th
  5. Innovative Marine5th
  6. Red Sea6th
  7. Seachem7th
  8. Eheim8th
  9. Tetra9th
  10. Zoo Med–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fluval4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ultum Nature Systems4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Waterbox Aquariums4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aqueon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Red Sea3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Innovative Marine3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eheim1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Seachem1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tetra1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zoo Med0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about aquarium brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which aquarium brands compete with Red Sea?

Red Sea against aquarium brands worldwide, by month

Share of searches by month for Fluval, Zoo Med, Eheim, Red Sea, Seachem, Ultum Nature Systems, Aqua One, Innovative Marine, Waterbox Aquariums, Tetra, Aqueon. The figures are in the table below the chart.

View monthly share of searches table
MonthFluvalZoo MedEheimRed SeaSeachemUltum Nature SystemsAqua OneInnovative MarineWaterbox AquariumsTetraAqueon
Oct 202531.2%14.2%14.7%7.7%7.7%3.5%3.5%4.2%5.2%4.7%3.5%
Nov 202531.5%11%16%7.4%7.4%3.4%3.3%4.9%6%5.8%3.3%
Dec 202532.1%11.2%16.3%7.5%7.5%3.4%4.1%5%5%4.5%3.3%
Jan 202632.7%11.8%14.9%7.9%6.4%3.6%3.5%4.3%5.3%6.2%3.5%
Feb 202632.7%11.5%14.5%7.7%7.7%4.3%3.4%5.1%5.1%4.6%3.4%
Mar 202631.9%11.9%14%7.9%7.9%4.1%4.3%4.3%5.3%4.8%3.5%
Apr 202629.9%13.1%12.7%7.2%8.8%4.6%4.8%4.8%5.9%4.4%3.9%
May 202629.8%13.2%12.8%7.2%8.8%5%3.9%4.8%5.9%4.6%3.9%
Jun 202631.9%14.5%11.5%6.5%7.9%4.4%4.3%4.3%5.3%5.8%3.5%
Jul 202630.3%13.8%10.9%7.5%7.5%4.2%4.1%5%5%7.6%4.1%
Aug 202629.9%12.8%13.2%7%8.5%4.8%4.7%4.7%4.7%6%3.8%
Sep 202630.7%13.6%13.2%7.5%7.5%5.1%5%5%5%4.1%3.3%

  1. 1.Fluval

    30.7%

    Held 1st. 40.8K estimated branded searches, -3.5% vs prior month. Share +0.9 points.

  2. 2.Zoo Med

    13.6%

    Moved from 3rd to 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +0.9 points.

  3. 3.Eheim

    13.2%

    Moved from 2nd to 3rd. 17.5K estimated branded searches, -6.4% vs prior month. Share 0 points.

  4. 4.Red Sea

    7.5%

    Moved from 5th to 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.Seachem

    7.5%

    Moved from 4th to 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  6. 6.Ultum Nature Systems

    5.1%

    Moved from 7th to 6th. 6.8K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Aqua One

    5%

    Moved from 8th to 7th. 6.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  8. 8.Innovative Marine

    5%

    Moved from 9th to 8th. 6.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  9. 9.Waterbox Aquariums

    5%

    Moved from 10th to 9th. 6.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  10. 10.Tetra

    4.1%

    Moved from 6th to 10th. 5.5K estimated branded searches, -35.3% vs prior month. Share -1.9 points.

  11. 11.Aqueon

    3.3%

    Held 11th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.5 points.

Compare popularity between Red Sea and its closest rivals

Every comparison with Red Sea

10 comparisons

How has branded search demand for Red Sea changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Red Sea worldwide fell from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, Red Sea’s share of searches among aquarium brands worldwide peaked at 7.9% in March 2026 and was lowest at 6.5% in June 2026.

How did search popularity change for aquarium brands worldwide in September 2026?

6 changes

  1. In September 2026, Zoo Med overtook Eheim to rank 2nd among aquarium brands worldwide, with 13.6% of the searches.

  2. In September 2026, Fluval gained share of searches among aquarium brands worldwide, from 29.9% to 30.7%.

  3. In September 2026, Tetra lost share of searches among aquarium brands worldwide, from 6% to 4.1%.

  4. In September 2026, Seachem lost share of searches among aquarium brands worldwide, from 8.5% to 7.5%.

  5. In September 2026, Aqua One rose from 8th to 7th among aquarium brands worldwide.

  6. In September 2026, Innovative Marine rose from 9th to 8th among aquarium brands worldwide.

How are Red Sea’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Red Sea’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • red sea aquarium

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How the Brand Demand Index is measured

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