Brandwave

Red Sea vs Zoo Med:Which is searched more?

In September 2026, Zoo Med had more branded searches than Red Sea among aquarium brands worldwide. Zoo Med had about 18,100 branded searches, while Red Sea had 9,900. Zoo Med made up 13.6% of all aquarium brand searches we track, and Red Sea accounted for 7.5%. These are worldwide searches for English-language branded terms.

Share of searches among aquarium brands worldwide in September 2026Is Red Sea or Zoo Med more popular in search?
Red Sea7.5%9.9K searches
vs
Zoo Med13.6%18.1K searches

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Is Red Sea or Zoo Med more popular in search?

Compare the aquarium equipment brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Red Sea and Zoo Med among aquarium brands worldwide, by month

Share of searches by month for Zoo Med, Red Sea. The figures are in the table below the chart.

View monthly share of searches table
MonthFluvalZoo MedEheimRed SeaSeachemUltum Nature SystemsAqua OneInnovative MarineWaterbox AquariumsTetraAqueon
Oct 202531.2%14.2%14.7%7.7%7.7%3.5%3.5%4.2%5.2%4.7%3.5%
Nov 202531.5%11%16%7.4%7.4%3.4%3.3%4.9%6%5.8%3.3%
Dec 202532.1%11.2%16.3%7.5%7.5%3.4%4.1%5%5%4.5%3.3%
Jan 202632.7%11.8%14.9%7.9%6.4%3.6%3.5%4.3%5.3%6.2%3.5%
Feb 202632.7%11.5%14.5%7.7%7.7%4.3%3.4%5.1%5.1%4.6%3.4%
Mar 202631.9%11.9%14%7.9%7.9%4.1%4.3%4.3%5.3%4.8%3.5%
Apr 202629.9%13.1%12.7%7.2%8.8%4.6%4.8%4.8%5.9%4.4%3.9%
May 202629.8%13.2%12.8%7.2%8.8%5%3.9%4.8%5.9%4.6%3.9%
Jun 202631.9%14.5%11.5%6.5%7.9%4.4%4.3%4.3%5.3%5.8%3.5%
Jul 202630.3%13.8%10.9%7.5%7.5%4.2%4.1%5%5%7.6%4.1%
Aug 202629.9%12.8%13.2%7%8.5%4.8%4.7%4.7%4.7%6%3.8%
Sep 202630.7%13.6%13.2%7.5%7.5%5.1%5%5%5%4.1%3.3%

How has the Red Sea and Zoo Med comparison changed over the last 12 months?

3 findings
  • Zoo Med was ahead of Red Sea in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Red Sea’s share of searches among aquarium brands worldwide moved from 7.7% to 7.5%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, Zoo Med’s share of searches among aquarium brands worldwide moved from 14.2% to 13.6%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

How did search popularity change for aquarium brands worldwide in September 2026?

2 changes
  1. In September 2026, Zoo Med overtook Eheim to rank 2nd among aquarium brands worldwide, with 13.6% of the searches.

  2. In September 2026, Red Sea rose from 5th to 4th among aquarium brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Red Sea’s and Zoo Med’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Red Sea

1 branded search term

  • red sea aquarium

Zoo Med

1 branded search term

  • zoo med

How the Brand Demand Index is measured

Other head-to-heads among aquarium brands

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