Brandwave

How popular isInnovative Marine in search?

In September 2026, people searched for Innovative Marine by name about 6,600 times worldwide, about the same as the previous year. These searches made up 5% of all global aquarium brand searches, placing Innovative Marine eighth out of 11 brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Fluval30.7%
  2. Zoo Med13.6%
  3. Eheim13.2%
  4. Red Sea7.5%
  5. Seachem7.5%
  6. Ultum Nature Systems5.1%
  7. Aqua One5%
  8. Innovative Marine5%
  9. Waterbox Aquariums5%
  10. Tetra4.1%
  11. +1 more
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Which aquarium brands compete with Innovative Marine?

Innovative Marine against aquarium brands worldwide, by month

Share of searches by month for Fluval, Zoo Med, Eheim, Red Sea, Seachem, Ultum Nature Systems, Aqua One, Innovative Marine, Waterbox Aquariums, Tetra, Aqueon. The figures are in the table below the chart.

View monthly share of searches table
MonthFluvalZoo MedEheimRed SeaSeachemUltum Nature SystemsAqua OneInnovative MarineWaterbox AquariumsTetraAqueon
Oct 202531.2%14.2%14.7%7.7%7.7%3.5%3.5%4.2%5.2%4.7%3.5%
Nov 202531.5%11%16%7.4%7.4%3.4%3.3%4.9%6%5.8%3.3%
Dec 202532.1%11.2%16.3%7.5%7.5%3.4%4.1%5%5%4.5%3.3%
Jan 202632.7%11.8%14.9%7.9%6.4%3.6%3.5%4.3%5.3%6.2%3.5%
Feb 202632.7%11.5%14.5%7.7%7.7%4.3%3.4%5.1%5.1%4.6%3.4%
Mar 202631.9%11.9%14%7.9%7.9%4.1%4.3%4.3%5.3%4.8%3.5%
Apr 202629.9%13.1%12.7%7.2%8.8%4.6%4.8%4.8%5.9%4.4%3.9%
May 202629.8%13.2%12.8%7.2%8.8%5%3.9%4.8%5.9%4.6%3.9%
Jun 202631.9%14.5%11.5%6.5%7.9%4.4%4.3%4.3%5.3%5.8%3.5%
Jul 202630.3%13.8%10.9%7.5%7.5%4.2%4.1%5%5%7.6%4.1%
Aug 202629.9%12.8%13.2%7%8.5%4.8%4.7%4.7%4.7%6%3.8%
Sep 202630.7%13.6%13.2%7.5%7.5%5.1%5%5%5%4.1%3.3%

  1. 1.Fluval

    30.7%

    Held 1st. 40.8K estimated branded searches, -3.5% vs prior month. Share +0.9 points.

  2. 2.Zoo Med

    13.6%

    Moved from 3rd to 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +0.9 points.

  3. 3.Eheim

    13.2%

    Moved from 2nd to 3rd. 17.5K estimated branded searches, -6.4% vs prior month. Share 0 points.

  4. 4.Red Sea

    7.5%

    Moved from 5th to 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.Seachem

    7.5%

    Moved from 4th to 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  6. 6.Ultum Nature Systems

    5.1%

    Moved from 7th to 6th. 6.8K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Aqua One

    5%

    Moved from 8th to 7th. 6.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  8. 8.Innovative Marine

    5%

    Moved from 9th to 8th. 6.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  9. 9.Waterbox Aquariums

    5%

    Moved from 10th to 9th. 6.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

  10. 10.Tetra

    4.1%

    Moved from 6th to 10th. 5.5K estimated branded searches, -35.3% vs prior month. Share -1.9 points.

  11. 11.Aqueon

    3.3%

    Held 11th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.5 points.

Compare search popularity between Innovative Marine and its closest rivals

Every comparison with Innovative Marine

10 comparisons

How has branded search demand for Innovative Marine changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Innovative Marine worldwide held steady at 6.6K.
  • Across the 12 months ending September 2026, Innovative Marine’s share of searches among aquarium brands worldwide increased from 4.2% to 5%.

How did search popularity change for aquarium brands worldwide in September 2026?

6 changes

  1. In September 2026, Zoo Med overtook Eheim to rank 2nd among aquarium brands worldwide, with 13.6% of the searches.

  2. In September 2026, Fluval gained share of searches among aquarium brands worldwide, from 29.9% to 30.7%.

  3. In September 2026, Tetra lost share of searches among aquarium brands worldwide, from 6% to 4.1%.

  4. In September 2026, Seachem lost share of searches among aquarium brands worldwide, from 8.5% to 7.5%.

  5. In September 2026, Aqua One rose from 8th to 7th among aquarium brands worldwide.

  6. In September 2026, Innovative Marine rose from 9th to 8th among aquarium brands worldwide.

How are Innovative Marine’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Innovative Marine’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • innovative marine

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