Fluval vs Innovative Marine:Which is more popular?
In September 2026, Fluval had more branded searches than Innovative Marine among aquarium brands worldwide. Fluval had about 40,800 branded searches, while Innovative Marine had 6,600. Fluval made up 30.7% of all aquarium brand searches we track, and Innovative Marine accounted for 5%. When we asked ChatGPT and Google AI Overviews about aquarium brands, Fluval appeared in four of the five answers and Innovative Marine in three. Fluval was mentioned before Innovative Marine in three out of five answers.
Who do people search for more?
Fluval, about 6 searches for every 1 for Innovative Marine
Who does AI mention more?
Fluval, mentioned in 4 of 5 answers, Innovative Marine in 3
Who does AI recommend more?
Fluval, named ahead of Innovative Marine in 3 of 5 answers
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Top aquarium brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fluval was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Innovative Marine was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Fluval was listed before Innovative Marine in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Fluval1st
Waterbox Aquariums2nd
Ultum Nature Systems3rd
Aqueon4th
Innovative Marine5th
Red Sea6th
Seachem7th
Eheim8th
Tetra9th
Zoo Med–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fluval4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ultum Nature Systems4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Waterbox Aquariums4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Aqueon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Red Sea3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Innovative Marine3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Eheim1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Seachem1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tetra1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zoo Med0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about aquarium brands
5 answers
Asked ChatGPT
“Which aquarium brand should I buy?”
Asked ChatGPT
“What are the best aquarium brands?”
Asked ChatGPT
“What's the best aquarium brand for a home aquarium?”
Searched Google, AI Overview
“aquarium brands”
Searched Google, AI Overview
“saltwater aquarium brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Fluval or Innovative Marine more popular in search?
This chart shows how often people search Google for Fluval and Innovative Marine by name. Each line represents a brand's share of searches for all 11 aquarium brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Fluval, Innovative Marine. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fluval | Zoo Med | Eheim | Red Sea | Seachem | Ultum Nature Systems | Aqua One | Innovative Marine | Waterbox Aquariums | Tetra | Aqueon |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.2% | 14.2% | 14.7% | 7.7% | 7.7% | 3.5% | 3.5% | 4.2% | 5.2% | 4.7% | 3.5% |
| Nov 2025 | 31.5% | 11% | 16% | 7.4% | 7.4% | 3.4% | 3.3% | 4.9% | 6% | 5.8% | 3.3% |
| Dec 2025 | 32.1% | 11.2% | 16.3% | 7.5% | 7.5% | 3.4% | 4.1% | 5% | 5% | 4.5% | 3.3% |
| Jan 2026 | 32.7% | 11.8% | 14.9% | 7.9% | 6.4% | 3.6% | 3.5% | 4.3% | 5.3% | 6.2% | 3.5% |
| Feb 2026 | 32.7% | 11.5% | 14.5% | 7.7% | 7.7% | 4.3% | 3.4% | 5.1% | 5.1% | 4.6% | 3.4% |
| Mar 2026 | 31.9% | 11.9% | 14% | 7.9% | 7.9% | 4.1% | 4.3% | 4.3% | 5.3% | 4.8% | 3.5% |
| Apr 2026 | 29.9% | 13.1% | 12.7% | 7.2% | 8.8% | 4.6% | 4.8% | 4.8% | 5.9% | 4.4% | 3.9% |
| May 2026 | 29.8% | 13.2% | 12.8% | 7.2% | 8.8% | 5% | 3.9% | 4.8% | 5.9% | 4.6% | 3.9% |
| Jun 2026 | 31.9% | 14.5% | 11.5% | 6.5% | 7.9% | 4.4% | 4.3% | 4.3% | 5.3% | 5.8% | 3.5% |
| Jul 2026 | 30.3% | 13.8% | 10.9% | 7.5% | 7.5% | 4.2% | 4.1% | 5% | 5% | 7.6% | 4.1% |
| Aug 2026 | 29.9% | 12.8% | 13.2% | 7% | 8.5% | 4.8% | 4.7% | 4.7% | 4.7% | 6% | 3.8% |
| Sep 2026 | 30.7% | 13.6% | 13.2% | 7.5% | 7.5% | 5.1% | 5% | 5% | 5% | 4.1% | 3.3% |
How has the Fluval and Innovative Marine comparison changed over the last 12 months?
3 findings
- Fluval was ahead of Innovative Marine in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fluval’s share of searches among aquarium brands worldwide moved from 31.2% to 30.7%, and its estimated monthly branded searches moved from 48.7K to 40.8K.
- Across the 12 months ending September 2026, Innovative Marine’s share of searches among aquarium brands worldwide moved from 4.2% to 5%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for aquarium brands worldwide in September 2026?
2 changes
In September 2026, Fluval gained share of searches among aquarium brands worldwide, from 29.9% to 30.7%.
In September 2026, Innovative Marine rose from 9th to 8th among aquarium brands worldwide.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Fluval’s and Innovative Marine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fluval
4 branded search terms
- fluval
- fluval aquarium
- fluval aquarium filters
- fluval fish tank
Innovative Marine
1 branded search term
- innovative marine
Other head-to-heads among aquarium brands
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