Innovative Marine vs Zoo Med:Which is more popular?
In September 2026, Zoo Med had more branded searches than Innovative Marine among aquarium brands worldwide. Zoo Med had about 18,100 branded searches, while Innovative Marine had 6,600. Zoo Med made up 13.6% of all aquarium brand searches we track, and Innovative Marine accounted for 5%. When we asked ChatGPT and Google AI Overviews about aquarium brands, Innovative Marine appeared in three of the five answers and Zoo Med in none.
Who do people search for more?
Zoo Med, about 3 searches for every 1 for Innovative Marine
Who does AI mention more?
Innovative Marine, mentioned in 3 of 5 answers, Zoo Med in 0
Who does AI recommend more?
Innovative Marine, the only one of the two named
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Top aquarium brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Innovative Marine was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Zoo Med did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fluval1st
Waterbox Aquariums2nd
Ultum Nature Systems3rd
Aqueon4th- Innovative Marine5th
Red Sea6th
Seachem7th
Eheim8th
Tetra9th- Zoo Med–
- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fluval4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ultum Nature Systems4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Waterbox Aquariums4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Aqueon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Red Sea3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Innovative Marine3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Eheim1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Seachem1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tetra1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zoo Med0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about aquarium brands
5 answers
Asked ChatGPT
“Which aquarium brand should I buy?”
Asked ChatGPT
“What are the best aquarium brands?”
Asked ChatGPT
“What's the best aquarium brand for a home aquarium?”
Searched Google, AI Overview
“aquarium brands”
Searched Google, AI Overview
“saltwater aquarium brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Innovative Marine or Zoo Med more popular in search?
This chart shows how often people search Google for Innovative Marine and Zoo Med by name. Each line represents a brand's share of searches for all 11 aquarium brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Zoo Med, Innovative Marine. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fluval | Zoo Med | Eheim | Red Sea | Seachem | Ultum Nature Systems | Aqua One | Innovative Marine | Waterbox Aquariums | Tetra | Aqueon |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.2% | 14.2% | 14.7% | 7.7% | 7.7% | 3.5% | 3.5% | 4.2% | 5.2% | 4.7% | 3.5% |
| Nov 2025 | 31.5% | 11% | 16% | 7.4% | 7.4% | 3.4% | 3.3% | 4.9% | 6% | 5.8% | 3.3% |
| Dec 2025 | 32.1% | 11.2% | 16.3% | 7.5% | 7.5% | 3.4% | 4.1% | 5% | 5% | 4.5% | 3.3% |
| Jan 2026 | 32.7% | 11.8% | 14.9% | 7.9% | 6.4% | 3.6% | 3.5% | 4.3% | 5.3% | 6.2% | 3.5% |
| Feb 2026 | 32.7% | 11.5% | 14.5% | 7.7% | 7.7% | 4.3% | 3.4% | 5.1% | 5.1% | 4.6% | 3.4% |
| Mar 2026 | 31.9% | 11.9% | 14% | 7.9% | 7.9% | 4.1% | 4.3% | 4.3% | 5.3% | 4.8% | 3.5% |
| Apr 2026 | 29.9% | 13.1% | 12.7% | 7.2% | 8.8% | 4.6% | 4.8% | 4.8% | 5.9% | 4.4% | 3.9% |
| May 2026 | 29.8% | 13.2% | 12.8% | 7.2% | 8.8% | 5% | 3.9% | 4.8% | 5.9% | 4.6% | 3.9% |
| Jun 2026 | 31.9% | 14.5% | 11.5% | 6.5% | 7.9% | 4.4% | 4.3% | 4.3% | 5.3% | 5.8% | 3.5% |
| Jul 2026 | 30.3% | 13.8% | 10.9% | 7.5% | 7.5% | 4.2% | 4.1% | 5% | 5% | 7.6% | 4.1% |
| Aug 2026 | 29.9% | 12.8% | 13.2% | 7% | 8.5% | 4.8% | 4.7% | 4.7% | 4.7% | 6% | 3.8% |
| Sep 2026 | 30.7% | 13.6% | 13.2% | 7.5% | 7.5% | 5.1% | 5% | 5% | 5% | 4.1% | 3.3% |
How has the Innovative Marine and Zoo Med comparison changed over the last 12 months?
3 findings
- Zoo Med was ahead of Innovative Marine in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Innovative Marine’s share of searches among aquarium brands worldwide moved from 4.2% to 5%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 12 months ending September 2026, Zoo Med’s share of searches among aquarium brands worldwide moved from 14.2% to 13.6%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for aquarium brands worldwide in September 2026?
2 changes
In September 2026, Zoo Med overtook Eheim to rank 2nd among aquarium brands worldwide, with 13.6% of the searches.
In September 2026, Innovative Marine rose from 9th to 8th among aquarium brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Innovative Marine’s and Zoo Med’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Innovative Marine
1 branded search term
- innovative marine
Zoo Med
1 branded search term
- zoo med
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