How popular isPolaroid in search?
In September 2026, there were an estimated 1.2M branded searches for Polaroid worldwide which is down 18.2% over the last 12 months. Polaroid holds 32.1% estimated Share of Search among instant camera brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Polaroid32.1%
Fujifilm29.5%
Mint21.6%Kodak12.4%
Canon2.8%
Lomography1.7%
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Which instant camera brands compete with Polaroid?
Share of Search by month for Polaroid, Fujifilm, Mint, Kodak, Canon. The figures are in the table below the chart.
View monthly share of search table
| Month | Polaroid | Fujifilm | Mint | Kodak | Canon | Lomography |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.2% | 26.1% | 20.5% | 11.9% | 2.8% | 1.6% |
| Nov 2025 | 42% | 25.3% | 15.5% | 13.3% | 2.5% | 1.5% |
| Dec 2025 | 40.3% | 27.5% | 16.6% | 11.8% | 2.2% | 1.6% |
| Jan 2026 | 34.3% | 29.2% | 18.9% | 13.2% | 2.9% | 1.5% |
| Feb 2026 | 36% | 25.7% | 19.8% | 13.9% | 3.1% | 1.5% |
| Mar 2026 | 36.7% | 28% | 18% | 12.8% | 2.8% | 1.7% |
| Apr 2026 | 35.4% | 27% | 21.2% | 12.3% | 2.4% | 1.6% |
| May 2026 | 35.4% | 27.1% | 21.2% | 12.3% | 2.3% | 1.6% |
| Jun 2026 | 38.6% | 25.2% | 18.9% | 13.3% | 2.6% | 1.5% |
| Jul 2026 | 34.2% | 29.3% | 18.8% | 13.3% | 2.6% | 1.8% |
| Aug 2026 | 37% | 26.6% | 20.3% | 11.8% | 2.7% | 1.6% |
| Sep 2026 | 32.1% | 29.5% | 21.6% | 12.4% | 2.8% | 1.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.1% | 1.2M | -18.2% | -4.9 points | |
| 2, held 2nd | 29.5% | 1.1M | +4.1% | +2.8 points | |
| 3, held 3rd | 21.6% | 823K | 0% | +1.2 points | |
| 4, held 4th | 12.4% | 472K | -1% | +0.6 points | |
| 5, held 5th | 2.8% | 109K | 0% | +0.2 points | |
| 6, held 6th | 1.7% | 63.4K | -1.1% | +0.1 points |
1.
Polaroid32.1%
Held 1st. 1.2M estimated branded searches, -18.2% vs prior month. Share -4.9 points.
2.
Fujifilm29.5%
Held 2nd. 1.1M estimated branded searches, +4.1% vs prior month. Share +2.8 points.
3.
Mint21.6%
Held 3rd. 823K estimated branded searches, 0% vs prior month. Share +1.2 points.
4.
12.4%
Held 4th. 472K estimated branded searches, -1% vs prior month. Share +0.6 points.
5.
Canon2.8%
Held 5th. 109K estimated branded searches, 0% vs prior month. Share +0.2 points.
1.7%
Held 6th. 63.4K estimated branded searches, -1.1% vs prior month. Share +0.1 points.
Compare search popularity between Polaroid and its closest rivals
Every comparison with Polaroid
5 comparisons
How has branded search demand for Polaroid changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Polaroid worldwide fell from 1.5M to 1.2M.
- Across the 12 months ending September 2026, Polaroid’s estimated Share of Search among instant camera brands worldwide decreased from 37.2% to 32.1%.
- Across the 12 months ending September 2026, Polaroid’s estimated Share of Search among instant camera brands worldwide peaked at 42% in November 2025 and was lowest at 32.1% in September 2026.
How did search popularity change for instant camera brands worldwide in September 2026?
4 changes
In September 2026, Fujifilm gained estimated Share of Search among instant camera brands worldwide, from 26.6% to 29.5%.
In September 2026, Mint gained estimated Share of Search among instant camera brands worldwide, from 20.3% to 21.6%.
In September 2026, Kodak gained estimated Share of Search among instant camera brands worldwide, from 11.8% to 12.4%.
In September 2026, Polaroid lost estimated Share of Search among instant camera brands worldwide, from 37% to 32.1%.
How is Polaroid measured?
Brandwave collects information about searches that people make online using Polaroid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- polaroid
- polaroid camera
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