Brandwave

How popular isPlaid in search?

In September 2026, there were an estimated 11K branded searches for Plaid worldwide which is down 16.7% over the last 12 months. Plaid holds 0.02% estimated Share of Search among fintech worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Stripe93.6%
  2. Adyen5.5%
  3. Marqeta0.49%
  4. Rapyd0.42%
  5. Plaid0.02%
  6. Unit<0.01%
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Where does Plaid compete?

Plaid is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fintech5th of 60.02%Shown below
Open banking platforms2nd of 527.5%Show ranking

Which fintech compete with Plaid?

Plaid against fintech worldwide, by month

Share of Search by month for Stripe, Adyen, Plaid. The figures are in the table below the chart.

View monthly share of search table
MonthStripeAdyenMarqetaRapydPlaidUnit
Oct 202593.5%5.4%0.59%0.51%0.02%0.01%
Nov 202594.6%4.5%0.49%0.42%0.02%<0.01%
Dec 202592.4%6.5%0.58%0.5%0.02%<0.01%
Jan 202693.5%5.4%0.59%0.42%0.03%<0.01%
Feb 202692.5%6.5%0.58%0.41%0.02%<0.01%
Mar 202694.6%4.5%0.49%0.35%0.02%<0.01%
Apr 202693.5%5.4%0.59%0.41%0.02%0.01%
May 202693.5%5.4%0.59%0.5%0.02%<0.01%
Jun 202692.4%6.5%0.58%0.41%0.02%<0.01%
Jul 202694.4%4.5%0.6%0.52%0.02%<0.01%
Aug 202693.6%5.5%0.49%0.42%0.02%<0.01%
Sep 202693.6%5.5%0.49%0.42%0.02%<0.01%

  1. 1.Stripe

    93.6%

    Held 1st. 2.8M estimated branded searches, -0.19% vs prior month. Share 0 points.

  2. 2.Adyen

    5.5%

    Held 2nd. 167K estimated branded searches, +0.04% vs prior month. Share 0 points.

  3. 3.Marqeta

    0.49%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Rapyd

    0.42%

    Held 4th. 12.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Plaid

    0.02%

    Held 5th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

  6. 6.Unit

    <0.01%

    Held 6th. 210 estimated branded searches, +23.5% vs prior month. Share 0 points.

Compare search popularity between Plaid and its closest rivals

Every comparison with Plaid

How has branded search demand for Plaid changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Plaid worldwide fell from 13.2K to 11K.
  • Across the 12 months ending September 2026, Plaid’s estimated Share of Search among fintech worldwide held steady at 0.02%.

How did search popularity change for fintech worldwide in September 2026?

  1. Estimated monthly branded searches for Unit worldwide fell 34.4% over 12 measured months, from 320 to 210 in September 2026.

  2. Estimated monthly branded searches for Rapyd worldwide fell 18.2% over 12 measured months, from 15.7K to 12.8K in September 2026.

  3. Estimated monthly branded searches for Marqeta worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

How is Plaid measured?

Brandwave collects information about searches that people make online using Plaid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • plaid banking
  • plaid fintech
  • plaid open banking

Do you work for Plaid? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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