Brandwave

How popular isPelican in search?

In August 2026, there were an estimated 550K branded searches for Pelican worldwide which is down 45% over the last 11 months. Pelican holds 21.8% estimated Share of Search among kayak brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Old Town59.4%
  2. Pelican21.8%
  3. Intex9.7%
  4. Perception8%
  5. Hobie0.88%
  6. Wilderness Systems0.32%
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Which kayak brands compete with Pelican?

Pelican against kayak brands worldwide, by month

Share of Search by month for Old Town, Pelican, Intex, Perception. The figures are in the table below the chart.

View monthly share of search table
MonthOld TownPelicanIntexPerceptionHobieWilderness Systems
Oct 202536.5%44.3%4.9%13.3%0.8%0.16%
Nov 202529%52.5%4.7%13%0.64%0.12%
Dec 202529.7%53.8%4.9%10.9%0.65%0.13%
Jan 202631%46%5.1%16.9%0.83%0.2%
Feb 202632.9%48.8%5.4%12%0.72%0.21%
Mar 202636.9%44.8%6%11%0.99%0.3%
Apr 202643.5%35.8%8.7%10.7%0.97%0.29%
May 202643.2%29%15.9%10.6%0.96%0.35%
Jun 202647.7%21.5%21.5%7.9%1.1%0.39%
Jul 202651.3%23.1%15.5%8.5%1.1%0.42%
Aug 202659.4%21.8%9.7%8%0.88%0.32%
Sep 2026——————

  1. 1.Old Town

    59.4%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +8 points.

  2. 2.Pelican

    21.8%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -1.4 points.

  3. 3.Intex

    9.7%

    Held 3rd. 246K estimated branded searches, -33.2% vs prior month. Share -5.8 points.

  4. 4.Perception

    8%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Hobie

    0.88%

    Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  6. 6.Wilderness Systems

    0.32%

    Held 6th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between Pelican and its closest rivals

How has branded search demand for Pelican changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Pelican worldwide fell from 1M to 550K.
  • Across the 11 months ending August 2026, Pelican’s estimated Share of Search among kayak brands worldwide decreased from 44.3% to 21.8%.
  • Across the 11 months ending August 2026, Pelican’s estimated Share of Search among kayak brands worldwide peaked at 53.8% in December 2025 and was lowest at 21.5% in June 2026.
  • Across the 11 months ending August 2026, Pelican fell from 1st to 2nd among kayak brands worldwide.

How did search popularity change for kayak brands worldwide in August 2026?

  1. In August 2026, Old Town gained estimated Share of Search among kayak brands worldwide, from 51.3% to 59.4%.

  2. In August 2026, Intex lost estimated Share of Search among kayak brands worldwide, from 15.5% to 9.7%.

  3. In August 2026, Pelican lost estimated Share of Search among kayak brands worldwide, from 23.1% to 21.8%.

  4. In August 2026, Perception lost estimated Share of Search among kayak brands worldwide, from 8.5% to 8%.

  5. Estimated monthly branded searches for Wilderness Systems worldwide rose 125% over 11 measured months, from 3.6K to 8.1K in August 2026.

  6. Estimated monthly branded searches for Hobie worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

Where does Pelican compete?

Pelican is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Kayak brands2nd of 621.8%Shown above
Canoe brands2nd of 626.5%Show ranking
Cooler box brands1st of 552.7%Show ranking

How is Pelican measured?

Brandwave collects information about searches that people make online using Pelican’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • pelican

Do you work for Pelican? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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