Pelican vs Wilderness Systems:Which is more popular by branded search?
In August 2026, Pelican had more branded searches than Wilderness Systems among kayak brands worldwide. Pelican was estimated to have 550K branded searches compared to Wilderness Systems’ 8.1K, and held a 21.8% Share of Search versus Wilderness Systems’ 0.32%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Pelican or Wilderness Systems?
Compare the kayak brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pelican, Wilderness Systems. The figures are in the table below the chart.
View monthly share of search table
| Month | Old Town | Pelican | Intex | Perception | Hobie | Wilderness Systems |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.5% | 44.3% | 4.9% | 13.3% | 0.8% | 0.16% |
| Nov 2025 | 29% | 52.5% | 4.7% | 13% | 0.64% | 0.12% |
| Dec 2025 | 29.7% | 53.8% | 4.9% | 10.9% | 0.65% | 0.13% |
| Jan 2026 | 31% | 46% | 5.1% | 16.9% | 0.83% | 0.2% |
| Feb 2026 | 32.9% | 48.8% | 5.4% | 12% | 0.72% | 0.21% |
| Mar 2026 | 36.9% | 44.8% | 6% | 11% | 0.99% | 0.3% |
| Apr 2026 | 43.5% | 35.8% | 8.7% | 10.7% | 0.97% | 0.29% |
| May 2026 | 43.2% | 29% | 15.9% | 10.6% | 0.96% | 0.35% |
| Jun 2026 | 47.7% | 21.5% | 21.5% | 7.9% | 1.1% | 0.39% |
| Jul 2026 | 51.3% | 23.1% | 15.5% | 8.5% | 1.1% | 0.42% |
| Aug 2026 | 59.4% | 21.8% | 9.7% | 8% | 0.88% | 0.32% |
| Sep 2026 | — | — | — | — | — | — |
How has the Pelican and Wilderness Systems comparison changed over the last 12 months?
3 findings
- Pelican was ahead of Wilderness Systems in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pelican’s estimated Share of Search among kayak brands worldwide moved from 44.3% to 21.8%, and its estimated monthly branded searches moved from 1M to 550K.
- Across the 11 months ending August 2026, Wilderness Systems’ estimated Share of Search among kayak brands worldwide moved from 0.16% to 0.32%, and its estimated monthly branded searches moved from 3.6K to 8.1K.
How did search popularity change for kayak brands worldwide in August 2026?
2 changes
In August 2026, Pelican lost estimated Share of Search among kayak brands worldwide, from 23.1% to 21.8%.
Estimated monthly branded searches for Wilderness Systems worldwide rose 125% over 11 measured months, from 3.6K to 8.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Pelican’s and Wilderness Systems’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pelican
1 branded search term
- pelican
Wilderness Systems
1 branded search term
- wilderness systems kayak
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.