Brandwave

How popular isPearl in search?

In September 2026, there were an estimated 22.2K branded searches for Pearl worldwide which is down 32.9% over the last 12 months. Pearl holds 0.13% estimated Share of Search among brooch Pin brands worldwide and is ranked 6th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Chanel44.6%
  2. Swarovski24.8%
  3. Gucci16.6%
  4. Prada11.1%
  5. Dior2.7%
  6. Pearl0.13%
  7. Butterfly0.06%
  8. Diamond<0.01%
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Which brooch Pin brands compete with Pearl?

Pearl against brooch Pin brands worldwide, by month

Share of Search by month for Chanel, Swarovski, Gucci, Prada, Dior, Pearl. The figures are in the table below the chart.

View monthly share of search table
MonthChanelSwarovskiGucciPradaDiorPearlButterflyDiamond
Oct 202541.7%23.4%19.2%12.8%2.6%0.19%0.07%<0.01%
Nov 202536.1%32.1%17.6%11.7%2.4%0.14%0.06%<0.01%
Dec 202538.5%30.9%16.9%11.3%2.3%0.11%0.05%<0.01%
Jan 202652%21.4%14.4%9.6%2.4%0.14%0.05%<0.01%
Feb 202642%28.9%15.8%10.6%2.6%0.16%0.06%<0.01%
Mar 202645.1%23%18.9%10.3%2.5%0.15%0.07%<0.01%
Apr 202641.7%23.5%19.2%12.9%2.6%0.13%0.06%<0.01%
May 202646.6%23.9%16%10.7%2.6%0.11%0.05%<0.01%
Jun 202655.4%19.9%13.4%8.9%2.2%0.16%0.04%<0.01%
Jul 202646.3%23.7%15.8%10.6%3.2%0.35%0.06%<0.01%
Aug 202644.2%24.6%16.5%11%3.3%0.3%0.06%<0.01%
Sep 202644.6%24.8%16.6%11.1%2.7%0.13%0.06%<0.01%

  1. 1.Chanel

    44.6%

    Held 1st. 7.4M estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Swarovski

    24.8%

    Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Gucci

    16.6%

    Held 3rd. 2.7M estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Prada

    11.1%

    Held 4th. 1.8M estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Dior

    2.7%

    Held 5th. 450K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  6. 6.Pearl

    0.13%

    Held 6th. 22.2K estimated branded searches, -55.2% vs prior month. Share -0.2 points.

  7. 7.Butterfly

    0.06%

    Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Diamond

    <0.01%

    Held 8th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Pearl and its closest rivals

Every comparison with Pearl

How has branded search demand for Pearl changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Pearl worldwide fell from 33.1K to 22.2K.
  • Across the 12 months ending September 2026, Pearl’s estimated Share of Search among brooch Pin brands worldwide held steady, from 0.19% to 0.13%.

How did search popularity change for brooch Pin brands worldwide in September 2026?

  1. In September 2026, Dior lost estimated Share of Search among brooch Pin brands worldwide, from 3.3% to 2.7%.

  2. Swarovski’s estimated Share of Search among brooch Pin brands worldwide has gained ground for 3 months in a row, from 19.9% to 24.8% in September 2026.

  3. Gucci’s estimated Share of Search among brooch Pin brands worldwide has gained ground for 3 months in a row, from 13.4% to 16.6% in September 2026.

  4. Prada’s estimated Share of Search among brooch Pin brands worldwide has gained ground for 3 months in a row, from 8.9% to 11.1% in September 2026.

  5. Estimated monthly branded searches for Pearl worldwide fell 32.9% over 12 measured months, from 33.1K to 22.2K in September 2026.

  6. Estimated monthly branded searches for Butterfly worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

Where does Pearl compete?

Pearl is ranked in 20 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Brooch Pin brands6th of 80.13%Shown above
Claw Clip brands3rd of 30.23%Show ranking
Mica Powder brands5th of 70.27%Show ranking
Drum Stool brands4th of 80.43%Show ranking
Cymbal Stand brands4th of 50.43%Show ranking
Drum kits3rd of 60.53%Show ranking
Drop Earrings brands2nd of 30.54%Show ranking
Hoop Earrings brands2nd of 30.54%Show ranking
Engagement ring brands4th of 80.69%Show ranking
Soy Milk brands5th of 80.96%Show ranking
Cajon Drum brands3rd of 41.2%Show ranking
Wedding Shoes brands3rd of 32%Show ranking
Drum throne brands3rd of 62%Show ranking
Cajon brands4th of 62.2%Show ranking
Wedding Veil brands2nd of 33.9%Show ranking
Fractional Laser brands2nd of 34.1%Show ranking
Stud Earrings brands2nd of 45.7%Show ranking
Drum brands2nd of 521.3%Show ranking
Drum kit brands2nd of 427%Show ranking
Napkin Rings brands1st of 352.9%Show ranking

How is Pearl measured?

Brandwave collects information about searches that people make online using Pearl’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • pearl drums

Do you work for Pearl? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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