Brandwave

How popular isOgawa in search?

In September 2026, there were an estimated 60.5K branded searches for Ogawa worldwide which is down 18.2% over the last 12 months. Ogawa holds 4.2% estimated Share of Search among massage chair brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Panasonic71.3%
  2. Coway17.4%
  3. Osim5.2%
  4. Ogawa4.2%
  5. HoMedics1.9%
Ogawa website (opens in a new tab)

Follow Ogawa and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which massage chair brands compete with Ogawa?

Ogawa against massage chair brands worldwide, by month

Share of Search by month for Panasonic, Coway, Osim, Ogawa. The figures are in the table below the chart.

View monthly share of search table
MonthPanasonicCowayOsimOgawaHoMedics
Oct 202572.2%16.1%4.8%4.8%2.1%
Nov 202566.5%21.1%5.6%3.7%3.1%
Dec 202568.4%16.9%5.9%4.8%4%
Jan 202670.8%16.6%5%5%2.7%
Feb 202676.4%12.9%4.7%3.9%2.1%
Mar 202673.5%15.5%4.8%4%2.2%
Apr 202676.4%13%5.2%3.5%1.9%
May 202674.7%13.9%5.2%4.3%1.9%
Jun 202672.4%16%4.9%4.9%1.8%
Jul 202671%18%5%4.1%1.8%
Aug 202670.8%17.1%6.1%4.1%1.8%
Sep 202671.3%17.4%5.2%4.2%1.9%

  1. 1.Panasonic

    71.3%

    Held 1st. 1M estimated branded searches, -2.6% vs prior month. Share +0.5 points.

  2. 2.Coway

    17.4%

    Held 2nd. 248K estimated branded searches, -1.9% vs prior month. Share +0.2 points.

  3. 3.Osim

    5.2%

    Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  4. 4.Ogawa

    4.2%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.HoMedics

    1.9%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Ogawa and its closest rivals

Every comparison with Ogawa

How has branded search demand for Ogawa changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Ogawa worldwide fell from 74K to 60.5K.
  • Across the 12 months ending September 2026, Ogawa’s estimated Share of Search among massage chair brands worldwide decreased from 4.8% to 4.2%.
  • Across the 12 months ending September 2026, Ogawa’s estimated Share of Search among massage chair brands worldwide peaked at 5% in January 2026 and was lowest at 3.5% in April 2026.
  • Across the 12 months ending September 2026, Ogawa fell from 3rd to 4th among massage chair brands worldwide.

How did search popularity change for massage chair brands worldwide in September 2026?

  1. In September 2026, Panasonic gained estimated Share of Search among massage chair brands worldwide, from 70.8% to 71.3%.

  2. In September 2026, Osim lost estimated Share of Search among massage chair brands worldwide, from 6.1% to 5.2%.

  3. Estimated monthly branded searches for Ogawa worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

  4. Estimated monthly branded searches for HoMedics worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How is Ogawa measured?

Brandwave collects information about searches that people make online using Ogawa’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ogawa

Do you work for Ogawa? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Ogawa your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free