Brandwave

Infinity vs Ogawa:Which is more popular?

In September 2026, Ogawa had more branded searches than Infinity among massage chair brands worldwide. Ogawa had about 60,500 branded searches, while Infinity had 6,600. Ogawa made up 5.1% of all massage chair brand searches we track, and Infinity accounted for 0.56%. When we asked ChatGPT and Google AI Overviews about massage chair brands, Infinity appeared in three of the five answers and Ogawa in one. Infinity was mentioned before Ogawa in three out of four answers that named either.

Among massage chair brands worldwide in September 2026

Who do people search for more?

Ogawa, about 9 searches for every 1 for Infinity

Ogawa 60.5K searchesInfinity 6.6K searches

Who does AI mention more?

Infinity, mentioned in 3 of 5 answers, Ogawa in 1

Infinity in 3 of 5Ogawa in 1 of 5

Who does AI recommend more?

Infinity, named ahead of Ogawa in 3 of 4 answers

Infinity first in 3Ogawa first in 1

Follow Infinity vs Ogawa and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top massage chair brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Infinity was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ogawa was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Infinity was listed before Ogawa in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Osaki1st
  2. Human Touch2nd
  3. Fujiiryoki3rd
  4. Infinity4th
  5. Panasonic5th
  6. Ogawa6th
  7. Coway–
  8. Osim–
  9. HoMedics–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Osaki5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Human Touch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Infinity3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panasonic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fujiiryoki2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ogawa1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Osim0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HoMedics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about massage chair brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Infinity or Ogawa more popular in search?

This chart shows how often people search Google for Infinity and Ogawa by name. Each line represents a brand's share of searches for all nine massage chair brands we track, month by month, from English-language searches worldwide.

Infinity and Ogawa among massage chair brands worldwide, by month

Share of searches by month for Ogawa, Infinity. The figures are in the table below the chart.

View monthly share of searches table
MonthPanasonicCowayOsimOgawaHoMedicsOsakiHuman TouchInfinityFujiiryoki
Oct 202568.3%13.7%6.1%6.1%2.7%1.5%0.67%0.67%0.2%
Nov 202566.7%13.4%7.3%4.9%4%1.8%0.8%0.8%0.24%
Dec 202566.8%11%7.3%6%4.9%2.2%0.8%0.8%0.24%
Jan 202666.3%13.3%6%6%3.3%2.7%1.5%0.8%0.23%
Feb 202674.3%10%5.5%4.5%2.5%1.7%0.74%0.6%0.18%
Mar 202668.6%13.8%6.2%5%2.8%1.5%1.2%0.68%0.2%
Apr 202671.6%11.8%6.5%4.3%2.4%1.6%0.58%1.1%0.17%
May 202671.2%11.8%6.4%5.3%2.4%1.3%0.86%0.58%0.21%
Jun 202668.1%13.7%6.1%6.1%2.2%1.8%1%0.67%0.24%
Jul 202668.5%13.7%6.2%5%2.3%1.8%1.5%0.67%0.24%
Aug 202667.1%13.5%7.4%4.9%2.2%3.3%0.66%0.66%0.24%
Sep 202669.4%13.9%6.2%5.1%2.3%1.5%0.68%0.56%0.24%

How has the Infinity and Ogawa comparison changed over the last 12 months?

3 findings
  • Ogawa was ahead of Infinity in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Infinity’s share of searches among massage chair brands worldwide moved from 0.67% to 0.56%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
  • Across the 12 months ending September 2026, Ogawa’s share of searches among massage chair brands worldwide moved from 6.1% to 5.1%, and its estimated monthly branded searches moved from 74K to 60.5K.

How did search popularity change for massage chair brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Infinity worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

  2. Estimated monthly branded searches for Ogawa worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Infinity’s and Ogawa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Infinity

1 branded search term

  • infinity massage chair

Ogawa

1 branded search term

  • ogawa

How the Brand Demand Index is measured

Other head-to-heads among massage chair brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.