Brandwave

How popular isNew North?

In September 2026, people searched for New North by name about 1,600 times worldwide, a 23.1% increase from the previous year. These searches made up 0.7% of all global demand generation agency searches, placing New North seventh out of 11 agencies. When we asked both ChatGPT and Google AI Overviews about demand generation agencies, New North did not appear in any of the answers.

Search and AI answers in September 2026

New North is the seventh most searched of 11 competitors and not listed in any AI answer.

  1. BelkinsShare of searches 87.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. CallboxShare of searches 5.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. CIENCEShare of searches 2.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Refine LabsShare of searches 1.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. New NorthShare of searches 0.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+6 more

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Top demand generation agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, New North did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Refine Labs1st
  2. Directive2nd
  3. Powered by Search3rd
  4. Ironpaper4th
  5. Kalungi5th
  6. Belkins6th
  7. Callbox–
  8. CIENCE–
  9. New North–
  10. Operatix–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Refine Labs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Directive4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ironpaper3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kalungi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Powered by Search3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Belkins2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Callbox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CIENCE0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • New North0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Operatix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about demand generation agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which demand generation agencies compete with New North?

New North against demand generation agencies worldwide, by month

Share of searches by month for Belkins, Callbox, CIENCE, New North. The figures are in the table below the chart.

View monthly share of searches table
MonthBelkinsCallboxCIENCERefine LabsIronpaperKalungiNew NorthOperatixPowered by SearchLeadGeniusDirective
Oct 202587.2%5.2%3.5%0.69%1.1%0.82%0.56%0.31%0.21%0.38%<0.01%
Nov 202587.5%5.3%3.5%0.7%0.88%0.83%0.57%0.26%0.17%0.31%<0.01%
Dec 202588.2%5.3%2.9%0.7%0.88%0.83%0.44%0.21%0.17%0.32%<0.01%
Jan 202687.6%5.3%3.5%0.44%0.89%0.83%0.57%0.26%0.21%0.38%0.02%
Feb 202686.2%6.3%3.4%0.52%0.89%0.99%0.52%0.31%0.31%0.46%<0.01%
Mar 202687.4%5.3%3.5%0.57%0.87%0.83%0.57%0.26%0.31%0.38%<0.01%
Apr 202685.7%6.3%3.4%0.83%0.89%0.99%0.83%0.31%0.25%0.46%0.01%
May 202688.3%5.3%2.9%0.44%0.74%0.83%0.7%0.21%0.21%0.32%0.01%
Jun 202688.6%5.3%2.9%0.44%0.75%0.84%0.44%0.21%0.17%0.26%<0.01%
Jul 202686.9%6.4%2.8%0.84%0.9%0.84%0.46%0.31%0.25%0.25%0.02%
Aug 202688%5.3%2.9%1.1%0.74%0.7%0.7%0.21%0.17%0.26%<0.01%
Sep 202687.6%5.3%2.9%1.3%0.86%0.7%0.7%0.26%0.26%0.21%<0.01%

  1. 1.Belkins

    87.6%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.Callbox

    5.3%

    Held 2nd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.CIENCE

    2.9%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Refine Labs

    1.3%

    Held 4th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.2 points.

  5. 5.Ironpaper

    0.86%

    Held 5th. 2K estimated branded searches, +17.3% vs prior month. Share +0.1 points.

  6. 6.Kalungi

    0.7%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.New North

    0.7%

    Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Operatix

    0.26%

    Moved from 9th to 8th. 590 estimated branded searches, +22.9% vs prior month. Share 0 points.

  9. 9.Powered by Search

    0.26%

    Moved from 10th to 9th. 590 estimated branded searches, +51.3% vs prior month. Share +0.1 points.

  10. 10.LeadGenius

    0.21%

    Moved from 8th to 10th. 480 estimated branded searches, -18.6% vs prior month. Share 0 points.

  11. 11.Directive

    <0.01%

    Held 11th. 10 estimated branded searches, -50% vs prior month. Share 0 points.

Compare popularity between New North and its closest rivals

Every comparison with New North

9 comparisons

How has branded search demand for New North changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for New North worldwide rose from 1.3K to 1.6K.
  • Across the 12 months ending September 2026, New North’s share of searches among demand generation agencies worldwide held steady, from 0.56% to 0.7%.

How did search popularity change for demand generation agencies worldwide in September 2026?

6 changes

  1. Refine Labs’ share of searches among demand generation agencies worldwide has gained ground for 3 months in a row, from 0.44% to 1.3% in September 2026.

  2. In September 2026, Operatix rose from 9th to 8th among demand generation agencies worldwide.

  3. In September 2026, Powered by Search rose from 10th to 9th among demand generation agencies worldwide.

  4. In September 2026, LeadGenius fell from 8th to 10th among demand generation agencies worldwide.

  5. Estimated monthly branded searches for New North worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

  6. Estimated monthly branded searches for Directive worldwide fell 50% over 12 measured months, from 20 to 10 in September 2026.

How are New North’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using New North’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • newnorth

Do you work for New North? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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