Brandwave

Belkins vs New North:Which is more popular?

In September 2026, Belkins had more branded searches than New North among demand generation agencies worldwide. Belkins had about 201,000 branded searches, while New North had 1,600. Belkins made up 87.6% of all demand generation agency searches we track, and New North accounted for 0.7%. When we asked ChatGPT and Google AI Overviews about demand generation agencies, Belkins appeared in two of the five answers and New North in none.

Among demand generation agencies worldwide in September 2026

Who do people search for more?

Belkins, about 126 searches for every 1 for New North

Belkins 201K searchesNew North 1.6K searches

Who does AI mention more?

Belkins, mentioned in 2 of 5 answers, New North in 0

Belkins in 2 of 5New North in 0 of 5

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Top demand generation agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Belkins was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. New North did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Refine Labs1st
  2. Directive2nd
  3. Powered by Search3rd
  4. Ironpaper4th
  5. Kalungi5th
  6. Belkins6th
  7. Callbox–
  8. CIENCE–
  9. New North–
  10. Operatix–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Refine Labs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Directive4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ironpaper3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kalungi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Powered by Search3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Belkins2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Callbox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CIENCE0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • New North0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Operatix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about demand generation agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Belkins or New North more popular in search?

This chart shows how often people search Google for Belkins and New North by name. Each line represents a brand's share of searches for all 11 demand generation agencies we track, month by month, from English-language searches worldwide.

Belkins and New North among demand generation agencies worldwide, by month

Share of searches by month for Belkins, New North. The figures are in the table below the chart.

View monthly share of searches table
MonthBelkinsCallboxCIENCERefine LabsIronpaperKalungiNew NorthOperatixPowered by SearchLeadGeniusDirective
Oct 202587.2%5.2%3.5%0.69%1.1%0.82%0.56%0.31%0.21%0.38%<0.01%
Nov 202587.5%5.3%3.5%0.7%0.88%0.83%0.57%0.26%0.17%0.31%<0.01%
Dec 202588.2%5.3%2.9%0.7%0.88%0.83%0.44%0.21%0.17%0.32%<0.01%
Jan 202687.6%5.3%3.5%0.44%0.89%0.83%0.57%0.26%0.21%0.38%0.02%
Feb 202686.2%6.3%3.4%0.52%0.89%0.99%0.52%0.31%0.31%0.46%<0.01%
Mar 202687.4%5.3%3.5%0.57%0.87%0.83%0.57%0.26%0.31%0.38%<0.01%
Apr 202685.7%6.3%3.4%0.83%0.89%0.99%0.83%0.31%0.25%0.46%0.01%
May 202688.3%5.3%2.9%0.44%0.74%0.83%0.7%0.21%0.21%0.32%0.01%
Jun 202688.6%5.3%2.9%0.44%0.75%0.84%0.44%0.21%0.17%0.26%<0.01%
Jul 202686.9%6.4%2.8%0.84%0.9%0.84%0.46%0.31%0.25%0.25%0.02%
Aug 202688%5.3%2.9%1.1%0.74%0.7%0.7%0.21%0.17%0.26%<0.01%
Sep 202687.6%5.3%2.9%1.3%0.86%0.7%0.7%0.26%0.26%0.21%<0.01%

How has the Belkins and New North comparison changed over the last 12 months?

3 findings

How did search popularity change for demand generation agencies worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for New North worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Belkins’ and New North’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Belkins

1 branded search term

  • belkins

New North

1 branded search term

  • newnorth

How the Brand Demand Index is measured

Other head-to-heads among demand generation agencies

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