New North vs Operatix:Which is searched more?
In September 2026, New North had more branded searches than Operatix among demand generation agencies worldwide. New North had about 1,600 branded searches, while Operatix had 590. New North made up 0.7% of all demand generation agency searches we track, and Operatix accounted for 0.26%. These are worldwide searches for English-language branded terms.
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Is New North or Operatix more popular in search?
Compare the agencies brands hire to generate B2B demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for New North, Operatix. The figures are in the table below the chart.
View monthly share of searches table
| Month | Belkins | Callbox | CIENCE | Refine Labs | Ironpaper | Kalungi | New North | Operatix | Powered by Search | LeadGenius | Directive |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 87.2% | 5.2% | 3.5% | 0.69% | 1.1% | 0.82% | 0.56% | 0.31% | 0.21% | 0.38% | <0.01% |
| Nov 2025 | 87.5% | 5.3% | 3.5% | 0.7% | 0.88% | 0.83% | 0.57% | 0.26% | 0.17% | 0.31% | <0.01% |
| Dec 2025 | 88.2% | 5.3% | 2.9% | 0.7% | 0.88% | 0.83% | 0.44% | 0.21% | 0.17% | 0.32% | <0.01% |
| Jan 2026 | 87.6% | 5.3% | 3.5% | 0.44% | 0.89% | 0.83% | 0.57% | 0.26% | 0.21% | 0.38% | 0.02% |
| Feb 2026 | 86.2% | 6.3% | 3.4% | 0.52% | 0.89% | 0.99% | 0.52% | 0.31% | 0.31% | 0.46% | <0.01% |
| Mar 2026 | 87.4% | 5.3% | 3.5% | 0.57% | 0.87% | 0.83% | 0.57% | 0.26% | 0.31% | 0.38% | <0.01% |
| Apr 2026 | 85.7% | 6.3% | 3.4% | 0.83% | 0.89% | 0.99% | 0.83% | 0.31% | 0.25% | 0.46% | 0.01% |
| May 2026 | 88.3% | 5.3% | 2.9% | 0.44% | 0.74% | 0.83% | 0.7% | 0.21% | 0.21% | 0.32% | 0.01% |
| Jun 2026 | 88.6% | 5.3% | 2.9% | 0.44% | 0.75% | 0.84% | 0.44% | 0.21% | 0.17% | 0.26% | <0.01% |
| Jul 2026 | 86.9% | 6.4% | 2.8% | 0.84% | 0.9% | 0.84% | 0.46% | 0.31% | 0.25% | 0.25% | 0.02% |
| Aug 2026 | 88% | 5.3% | 2.9% | 1.1% | 0.74% | 0.7% | 0.7% | 0.21% | 0.17% | 0.26% | <0.01% |
| Sep 2026 | 87.6% | 5.3% | 2.9% | 1.3% | 0.86% | 0.7% | 0.7% | 0.26% | 0.26% | 0.21% | <0.01% |
How has the New North and Operatix comparison changed over the last 12 months?
3 findings
- New North was ahead of Operatix in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, New North’s share of searches among demand generation agencies worldwide moved from 0.56% to 0.7%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
- Across the 12 months ending September 2026, Operatix’s share of searches among demand generation agencies worldwide moved from 0.31% to 0.26%, and its estimated monthly branded searches moved from 720 to 590.
How did search popularity change for demand generation agencies worldwide in September 2026?
2 changes
In September 2026, Operatix rose from 9th to 8th among demand generation agencies worldwide.
Estimated monthly branded searches for New North worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using New North’s and Operatix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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