Callbox vs New North:Which is more popular?
In September 2026, Callbox had more branded searches than New North among demand generation agencies worldwide. Callbox had about 12,100 branded searches, while New North had 1,600. Callbox made up 5.3% of all demand generation agency searches we track, and New North accounted for 0.7%. When we asked ChatGPT and Google AI Overviews about demand generation agencies, neither Callbox nor New North appeared in any of the five answers.
Who do people search for more?
Callbox, about 8 searches for every 1 for New North
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top demand generation agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Callbox nor New North showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Refine Labs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Directive4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ironpaper3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kalungi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Powered by Search3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Belkins2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Callbox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CIENCE0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
New North0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Operatix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about demand generation agencies
5 answers
Asked ChatGPT
“Which demand generation agency should I hire?”
Asked ChatGPT
“What are the best demand generation agencies?”
Asked ChatGPT
“What's the best demand generation agency for B2B lead growth?”
Searched Google, AI Overview
“demand generation agencies”
Searched Google, AI Overview
“lead generation agency”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Callbox or New North more popular in search?
This chart shows how often people search Google for Callbox and New North by name. Each line represents a brand's share of searches for all 11 demand generation agencies we track, month by month, from English-language searches worldwide.
Share of searches by month for Callbox, New North. The figures are in the table below the chart.
View monthly share of searches table
| Month | Belkins | Callbox | CIENCE | Refine Labs | Ironpaper | Kalungi | New North | Operatix | Powered by Search | LeadGenius | Directive |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 87.2% | 5.2% | 3.5% | 0.69% | 1.1% | 0.82% | 0.56% | 0.31% | 0.21% | 0.38% | <0.01% |
| Nov 2025 | 87.5% | 5.3% | 3.5% | 0.7% | 0.88% | 0.83% | 0.57% | 0.26% | 0.17% | 0.31% | <0.01% |
| Dec 2025 | 88.2% | 5.3% | 2.9% | 0.7% | 0.88% | 0.83% | 0.44% | 0.21% | 0.17% | 0.32% | <0.01% |
| Jan 2026 | 87.6% | 5.3% | 3.5% | 0.44% | 0.89% | 0.83% | 0.57% | 0.26% | 0.21% | 0.38% | 0.02% |
| Feb 2026 | 86.2% | 6.3% | 3.4% | 0.52% | 0.89% | 0.99% | 0.52% | 0.31% | 0.31% | 0.46% | <0.01% |
| Mar 2026 | 87.4% | 5.3% | 3.5% | 0.57% | 0.87% | 0.83% | 0.57% | 0.26% | 0.31% | 0.38% | <0.01% |
| Apr 2026 | 85.7% | 6.3% | 3.4% | 0.83% | 0.89% | 0.99% | 0.83% | 0.31% | 0.25% | 0.46% | 0.01% |
| May 2026 | 88.3% | 5.3% | 2.9% | 0.44% | 0.74% | 0.83% | 0.7% | 0.21% | 0.21% | 0.32% | 0.01% |
| Jun 2026 | 88.6% | 5.3% | 2.9% | 0.44% | 0.75% | 0.84% | 0.44% | 0.21% | 0.17% | 0.26% | <0.01% |
| Jul 2026 | 86.9% | 6.4% | 2.8% | 0.84% | 0.9% | 0.84% | 0.46% | 0.31% | 0.25% | 0.25% | 0.02% |
| Aug 2026 | 88% | 5.3% | 2.9% | 1.1% | 0.74% | 0.7% | 0.7% | 0.21% | 0.17% | 0.26% | <0.01% |
| Sep 2026 | 87.6% | 5.3% | 2.9% | 1.3% | 0.86% | 0.7% | 0.7% | 0.26% | 0.26% | 0.21% | <0.01% |
How has the Callbox and New North comparison changed over the last 12 months?
3 findings
- Callbox was ahead of New North in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Callbox’s share of searches among demand generation agencies worldwide moved from 5.2% to 5.3%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 12 months ending September 2026, New North’s share of searches among demand generation agencies worldwide moved from 0.56% to 0.7%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
How did search popularity change for demand generation agencies worldwide in September 2026?
1 change
Estimated monthly branded searches for New North worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Callbox’s and New North’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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