CIENCE vs New North:Which is searched more?
In September 2026, CIENCE had more branded searches than New North among demand generation agencies worldwide. CIENCE had about 6,600 branded searches, while New North had 1,600. CIENCE made up 2.9% of all demand generation agency searches we track, and New North accounted for 0.7%. These are worldwide searches for English-language branded terms.
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Is CIENCE or New North more popular in search?
Compare the agencies brands hire to generate B2B demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for CIENCE, New North. The figures are in the table below the chart.
View monthly share of searches table
| Month | Belkins | Callbox | CIENCE | Refine Labs | Ironpaper | Kalungi | New North | Operatix | Powered by Search | LeadGenius | Directive |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 87.2% | 5.2% | 3.5% | 0.69% | 1.1% | 0.82% | 0.56% | 0.31% | 0.21% | 0.38% | <0.01% |
| Nov 2025 | 87.5% | 5.3% | 3.5% | 0.7% | 0.88% | 0.83% | 0.57% | 0.26% | 0.17% | 0.31% | <0.01% |
| Dec 2025 | 88.2% | 5.3% | 2.9% | 0.7% | 0.88% | 0.83% | 0.44% | 0.21% | 0.17% | 0.32% | <0.01% |
| Jan 2026 | 87.6% | 5.3% | 3.5% | 0.44% | 0.89% | 0.83% | 0.57% | 0.26% | 0.21% | 0.38% | 0.02% |
| Feb 2026 | 86.2% | 6.3% | 3.4% | 0.52% | 0.89% | 0.99% | 0.52% | 0.31% | 0.31% | 0.46% | <0.01% |
| Mar 2026 | 87.4% | 5.3% | 3.5% | 0.57% | 0.87% | 0.83% | 0.57% | 0.26% | 0.31% | 0.38% | <0.01% |
| Apr 2026 | 85.7% | 6.3% | 3.4% | 0.83% | 0.89% | 0.99% | 0.83% | 0.31% | 0.25% | 0.46% | 0.01% |
| May 2026 | 88.3% | 5.3% | 2.9% | 0.44% | 0.74% | 0.83% | 0.7% | 0.21% | 0.21% | 0.32% | 0.01% |
| Jun 2026 | 88.6% | 5.3% | 2.9% | 0.44% | 0.75% | 0.84% | 0.44% | 0.21% | 0.17% | 0.26% | <0.01% |
| Jul 2026 | 86.9% | 6.4% | 2.8% | 0.84% | 0.9% | 0.84% | 0.46% | 0.31% | 0.25% | 0.25% | 0.02% |
| Aug 2026 | 88% | 5.3% | 2.9% | 1.1% | 0.74% | 0.7% | 0.7% | 0.21% | 0.17% | 0.26% | <0.01% |
| Sep 2026 | 87.6% | 5.3% | 2.9% | 1.3% | 0.86% | 0.7% | 0.7% | 0.26% | 0.26% | 0.21% | <0.01% |
How has the CIENCE and New North comparison changed over the last 12 months?
3 findings
- CIENCE was ahead of New North in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CIENCE’s share of searches among demand generation agencies worldwide moved from 3.5% to 2.9%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 12 months ending September 2026, New North’s share of searches among demand generation agencies worldwide moved from 0.56% to 0.7%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
How did search popularity change for demand generation agencies worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using CIENCE’s and New North’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among demand generation agencies
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