How popular isNanit in search?
In September 2026, there were an estimated 95.8K branded searches for Nanit worldwide which is down 15.4% over the last 12 months. Nanit holds 3.9% estimated Share of Search among baby monitor brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Nanit compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Baby monitor brands | 3rd of 5 | 3.9% | Shown below |
| Smart baby monitor brands | 1st of 5 | 46.3% | Show ranking |
Which baby monitor brands compete with Nanit?
Share of Search by month for Miku, VTech, Nanit. The figures are in the table below the chart.
View monthly share of search table
| Month | Miku | VTech | Nanit | Owlet | Angelcare |
|---|---|---|---|---|---|
| Oct 2025 | 73.7% | 20.9% | 3.7% | 1.1% | 0.73% |
| Nov 2025 | 66.2% | 26.9% | 4.9% | 1.2% | 0.8% |
| Dec 2025 | 71% | 23.8% | 3.5% | 1.1% | 0.58% |
| Jan 2026 | 76.1% | 17.8% | 3.8% | 1.4% | 0.92% |
| Feb 2026 | 75.7% | 17.7% | 4.6% | 1.1% | 0.92% |
| Mar 2026 | 78.2% | 15.9% | 3.9% | 1.2% | 0.95% |
| Apr 2026 | 82.2% | 13% | 3.3% | 0.81% | 0.66% |
| May 2026 | 81.6% | 13.7% | 3.3% | 0.8% | 0.66% |
| Jun 2026 | 79.6% | 14.7% | 3.9% | 0.97% | 0.79% |
| Jul 2026 | 77.8% | 16.6% | 3.9% | 0.94% | 0.77% |
| Aug 2026 | 78% | 16.2% | 3.9% | 1.2% | 0.77% |
| Sep 2026 | 78.4% | 15.9% | 3.9% | 1.2% | 0.64% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.4% | 1.2M | 0% | +0.4 points | |
| 2, held 2nd | 15.9% | 248K | -2.4% | -0.3 points | |
| 3, held 3rd | 3.9% | 60.5K | 0% | 0 points | |
| 4, held 4th | 1.2% | 18.1K | 0% | 0 points | |
| 5, held 5th | 0.64% | 9.9K | -18.2% | -0.1 points |
1.
Miku78.4%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +0.4 points.
2.
VTech15.9%
Held 2nd. 248K estimated branded searches, -2.4% vs prior month. Share -0.3 points.
3.
Nanit3.9%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Owlet1.2%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.64%
Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare search popularity between Nanit and its closest rivals
Every comparison with Nanit
7 comparisons
How has branded search demand for Nanit changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nanit worldwide fell from 113K to 95.8K.
- Across the 12 months ending September 2026, Nanit’s estimated Share of Search among baby monitor brands worldwide peaked at 4.9% in November 2025 and was lowest at 3.3% in May 2026.
How did search popularity change for baby monitor brands worldwide in September 2026?
2 changes
How is Nanit measured?
Brandwave collects information about searches that people make online using Nanit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- nanit
- nanit baby monitor
- nanit flex
- nanit pro
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Is Nanit your brand?
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