How popular isMustang in search?
In September 2026, there were an estimated 5.5K branded searches for Mustang worldwide which is down 5.3% over the last 12 months. Mustang holds 18.7% estimated Share of Search among life jackets worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Stearns61.1%
Mustang18.7%
Onyx12.1%Crewsaver5.4%
Stohlquist2.4%
Baltic0.3%
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Which life jackets compete with Mustang?
Share of Search by month for Stearns, Mustang, Onyx, Crewsaver, Stohlquist. The figures are in the table below the chart.
View monthly share of search table
| Month | Stearns | Mustang | Onyx | Crewsaver | Stohlquist | Baltic |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.2% | 27.3% | 14% | 8.9% | 3.4% | 0.33% |
| Nov 2025 | 38.4% | 38.1% | 12.6% | 7.6% | 2.8% | 0.52% |
| Dec 2025 | 43.7% | 32.4% | 14.5% | 5.7% | 3.2% | 0.4% |
| Jan 2026 | 56.2% | 22.2% | 12.5% | 6.1% | 2.7% | 0.27% |
| Feb 2026 | 58.3% | 17.9% | 16.1% | 5.1% | 2.3% | 0.29% |
| Mar 2026 | 55.3% | 21.5% | 14% | 5.8% | 3.1% | 0.28% |
| Apr 2026 | 45.8% | 14.5% | 33.4% | 3.9% | 2.1% | 0.23% |
| May 2026 | 37.7% | 20.2% | 33.6% | 4.8% | 3.3% | 0.36% |
| Jun 2026 | 35.4% | 28.4% | 23.2% | 6.8% | 5.7% | 0.5% |
| Jul 2026 | 35.6% | 27.5% | 23.7% | 6.8% | 5.8% | 0.61% |
| Aug 2026 | 49.1% | 22.4% | 18.5% | 6.3% | 3.3% | 0.46% |
| Sep 2026 | 61.1% | 18.7% | 12.1% | 5.4% | 2.4% | 0.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.1% | 18.1K | +22.3% | +12 points | |
| 2, held 2nd | 18.7% | 5.5K | -17.9% | -3.7 points | |
| 3, held 3rd | 12.1% | 3.6K | -35.9% | -6.4 points | |
| 4, held 4th | 5.4% | 1.6K | -15.8% | -0.9 points | |
| 5, held 5th | 2.4% | 720 | -28% | -0.9 points | |
| 6, held 6th | 0.3% | 90 | -35.7% | -0.2 points |
1.Stearns
61.1%
Held 1st. 18.1K estimated branded searches, +22.3% vs prior month. Share +12 points.
2.
Mustang18.7%
Held 2nd. 5.5K estimated branded searches, -17.9% vs prior month. Share -3.7 points.
3.
Onyx12.1%
Held 3rd. 3.6K estimated branded searches, -35.9% vs prior month. Share -6.4 points.
5.4%
Held 4th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.9 points.
2.4%
Held 5th. 720 estimated branded searches, -28% vs prior month. Share -0.9 points.
6.
Baltic0.3%
Held 6th. 90 estimated branded searches, -35.7% vs prior month. Share -0.2 points.
Compare search popularity between Mustang and its closest rivals
Every comparison with Mustang
5 comparisons
How has branded search demand for Mustang changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Mustang worldwide fell from 5.8K to 5.5K.
- Across the 12 months ending September 2026, Mustang’s estimated Share of Search among life jackets worldwide decreased from 27.3% to 18.7%.
- Across the 12 months ending September 2026, Mustang’s estimated Share of Search among life jackets worldwide peaked at 38.1% in November 2025 and was lowest at 14.5% in April 2026.
How did search popularity change for life jackets worldwide in September 2026?
6 changes
In September 2026, Stearns gained estimated Share of Search among life jackets worldwide, from 49.1% to 61.1%.
In September 2026, Onyx lost estimated Share of Search among life jackets worldwide, from 18.5% to 12.1%.
In September 2026, Mustang lost estimated Share of Search among life jackets worldwide, from 22.4% to 18.7%.
In September 2026, Crewsaver lost estimated Share of Search among life jackets worldwide, from 6.3% to 5.4%.
In September 2026, Stohlquist lost estimated Share of Search among life jackets worldwide, from 3.3% to 2.4%.
Estimated monthly branded searches for Baltic worldwide rose 28.6% over 12 measured months, from 70 to 90 in September 2026.
How is Mustang measured?
Brandwave collects information about searches that people make online using Mustang’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- mustang jacket
- mustang life
- mustang life jacket
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Is Mustang your brand?
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