Brandwave

How popular isMurf in search?

In August 2026, there were an estimated 22.2K branded searches for Murf worldwide which is down 32.9% over the last 11 months. Murf holds 0.25% estimated Share of Search among voice cloning platforms worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. ElevenLabs99.1%
  2. Play.ht0.5%
  3. Murf0.25%
  4. Resemble AI0.15%
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Which voice cloning platforms compete with Murf?

Murf against voice cloning platforms worldwide, by month

Share of Search by month for ElevenLabs, Murf. The figures are in the table below the chart.

View monthly share of search table
MonthElevenLabsPlay.htMurfResemble AI
Oct 202597%1.9%0.53%0.57%
Nov 202597.4%1.6%0.44%0.57%
Dec 202597.7%1.4%0.38%0.5%
Jan 202697.5%1.7%0.38%0.4%
Feb 202697.3%2%0.36%0.38%
Mar 202698.1%1.4%0.3%0.27%
Apr 202698%1.3%0.37%0.32%
May 202698.4%1.1%0.36%0.21%
Jun 202699%0.6%0.25%0.18%
Jul 202699%0.59%0.24%0.14%
Aug 202699.1%0.5%0.25%0.15%
Sep 2026————

  1. 1.ElevenLabs

    99.1%

    Held 1st. 8.7M estimated branded searches, -4.6% vs prior month. Share +0.1 points.

  2. 2.Play.ht

    0.5%

    Held 2nd. 44.4K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  3. 3.Murf

    0.25%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Resemble AI

    0.15%

    Held 4th. 13.2K estimated branded searches, -0.08% vs prior month. Share 0 points.

Compare search popularity between Murf and its closest rivals

How has branded search demand for Murf changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Murf worldwide fell from 33.1K to 22.2K.
  • Across the 11 months ending August 2026, Murf rose from 4th to 3rd among voice cloning platforms worldwide.

How did search popularity change for voice cloning platforms worldwide in August 2026?

  1. ElevenLabs’ estimated Share of Search among voice cloning platforms worldwide has gained ground for 3 months in a row, from 98.4% to 99.1% in August 2026.

  2. Play.ht’s estimated Share of Search among voice cloning platforms worldwide has lost ground for 3 months in a row, from 1.1% to 0.5% in August 2026.

  3. Estimated monthly branded searches for Resemble AI worldwide fell 63.3% over 11 measured months, from 36K to 13.2K in August 2026.

  4. Estimated monthly branded searches for Murf worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

Where does Murf compete?

Murf is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Text to speech tools5th of 50.24%Show ranking
Text to speech APIs3rd of 50.25%Show ranking
Voice cloning platforms3rd of 40.25%Shown above

How is Murf measured?

Brandwave collects information about searches that people make online using Murf’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • murf

Do you work for Murf? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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