Brandwave

Murf vs Play.ht:Which is searched more?

In August 2026, Play.ht had more branded searches than Murf among voice cloning platforms worldwide. Play.ht was estimated to have 71.5K branded searches compared to Murf’s 22.2K, and held a 0.81% Share of Search versus Murf’s 0.25%. These are worldwide searches for English-language branded terms.

Share of Search among voice cloning platforms worldwide in August 2026Which is more popular in search, Murf or Play.ht?
Murf0.25%22.2K searches
vs
Play.ht0.81%71.5K searches

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Which is more popular in search, Murf or Play.ht?

Compare the platforms used to clone and generate synthetic voice. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Murf and Play.ht among voice cloning platforms worldwide, by month

Share of Search by month for Play.ht, Murf. The figures are in the table below the chart.

View monthly share of search table
MonthPlay.htMurf
Oct 20252.7%0.52%
Nov 20252.2%0.43%
Dec 20252.4%0.37%
Jan 20262.7%0.37%
Feb 20262.9%0.36%
Mar 20262.6%0.3%
Apr 20262.5%0.36%
May 20261.9%0.36%
Jun 20261%0.24%
Jul 20261%0.24%
Aug 20260.81%0.25%
Sep 2026——

How has the Murf and Play.ht comparison changed over the last 12 months?

  • Play.ht was ahead of Murf in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Murf’s estimated Share of Search among voice cloning platforms worldwide moved from 0.52% to 0.25%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
  • Across the 11 months ending August 2026, Play.ht’s estimated Share of Search among voice cloning platforms worldwide moved from 2.7% to 0.81%, and its estimated monthly branded searches moved from 171K to 71.5K.

How did search popularity change for voice cloning platforms worldwide in August 2026?

  1. Play.ht’s estimated Share of Search among voice cloning platforms worldwide has lost ground for 3 months in a row, from 1.9% to 0.81% in August 2026.

  2. Estimated monthly branded searches for Murf worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Murf’s and Play.ht’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Murf

1 branded search term

  • murf

Play.ht

3 branded search terms

  • play ht
  • play.ht
  • playht

How the Brand Demand Index is measured

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Put your own brand in this comparison

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