Brandwave

How popular isMuck Rack in search?

In August 2026, there were an estimated 40.7K branded searches for Muck Rack worldwide which held steady over the last 11 months. Muck Rack holds 82.6% estimated Share of Search among PR and media monitoring platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Muck Rack82.6%
  2. Agility PR Solutions5%
  3. Prowly4.9%
  4. Prezly3.9%
  5. Cision3.6%
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Which PR and media monitoring platforms compete with Muck Rack?

Muck Rack against PR and media monitoring platforms worldwide, by month

Share of Search by month for Muck Rack, Agility PR Solutions, Prowly, Prezly, Cision. The figures are in the table below the chart.

View monthly share of search table
MonthMuck RackAgility PR SolutionsProwlyPrezlyCision
Oct 202574.5%6.2%9.9%4.4%5%
Nov 202572.2%6%11.8%5.2%4.8%
Dec 202576.7%5.4%8.4%4.4%5.1%
Jan 202678%5.6%8.5%3.7%4.3%
Feb 202679.2%5.6%7%3.7%4.4%
Mar 202677.3%5.5%8.4%4.6%4.2%
Apr 202678.8%6.2%7%3.7%4.3%
May 202681.6%5%5.9%3.8%3.7%
Jun 202680.5%5.7%5.8%3.8%4.3%
Jul 202681%5.8%5.8%3.2%4.2%
Aug 202682.6%5%4.9%3.9%3.6%
Sep 2026—————
  1. 1.Muck Rack

    82.6%

    Held 1st. 40.7K estimated branded searches, +0.02% vs prior month. Share +1.6 points.

  2. Moved from 3rd to 2nd. 2.5K estimated branded searches, -14.5% vs prior month. Share -0.7 points.

  3. 3.Prowly

    4.9%

    Moved from 2nd to 3rd. 2.4K estimated branded searches, -17.1% vs prior month. Share -0.9 points.

  4. 4.Prezly

    3.9%

    Moved from 5th to 4th. 1.9K estimated branded searches, +18.6% vs prior month. Share +0.7 points.

  5. 5.Cision

    3.6%

    Moved from 4th to 5th. 1.8K estimated branded searches, -16.1% vs prior month. Share -0.6 points.

Compare search popularity between Muck Rack and its closest rivals

How has branded search demand for Muck Rack changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Muck Rack worldwide held steady at 40.7K.
  • Across the 11 months ending August 2026, Muck Rack’s estimated Share of Search among PR and media monitoring platforms worldwide increased from 74.5% to 82.6%.
  • Across the 11 months ending August 2026, Muck Rack’s estimated Share of Search among PR and media monitoring platforms worldwide peaked at 82.6% in August 2026 and was lowest at 72.2% in November 2025.

How did search popularity change for PR and media monitoring platforms worldwide in August 2026?

  1. In August 2026, Prezly overtook Cision to rank 4th among PR and media monitoring platforms worldwide, at 3.9%.

  2. In August 2026, Muck Rack gained estimated Share of Search among PR and media monitoring platforms worldwide, from 81% to 82.6%.

  3. In August 2026, Prowly lost estimated Share of Search among PR and media monitoring platforms worldwide, from 5.8% to 4.9%.

  4. In August 2026, Agility PR Solutions lost estimated Share of Search among PR and media monitoring platforms worldwide, from 5.8% to 5%.

  5. In August 2026, Cision lost estimated Share of Search among PR and media monitoring platforms worldwide, from 4.2% to 3.6%.

Where does Muck Rack compete?

Muck Rack is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Press release distribution services1st of 640%Show ranking
PR and media monitoring platforms1st of 582.6%Shown above
Digital PR outreach platforms1st of 586%Show ranking

How is Muck Rack measured?

Brandwave collects information about searches that people make online using Muck Rack’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • muck rack
  • muck rack pr
  • muckrack.com

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How the Brand Demand Index is measured

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Is Muck Rack your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.