Brandwave

How popular isMorningstar in search?

In August 2026, there were an estimated 368K branded searches for Morningstar worldwide which is down 18.2% over the last 11 months. Morningstar holds 44.1% estimated Share of Search among stock research platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Morningstar44.1%
  2. Seeking Alpha29.5%
  3. Zacks13.2%
  4. TipRanks7.3%
  5. Simply Wall St5.9%
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Which stock research platforms compete with Morningstar?

Morningstar against stock research platforms worldwide, by month

Share of Search by month for Morningstar, Seeking Alpha, Zacks, TipRanks, Simply Wall St. The figures are in the table below the chart.

View monthly share of search table
MonthMorningstarSeeking AlphaZacksTipRanksSimply Wall St
Oct 202542.8%28.7%15.7%7%5.8%
Nov 202544.7%29.9%13.4%6%6%
Dec 202548.4%26.5%14.5%5.3%5.3%
Jan 202643.5%29.1%13.1%7.2%7.2%
Feb 202645.8%30.7%11.2%6.2%6.2%
Mar 202642.9%35.1%10.5%5.8%5.8%
Apr 202640.8%33.4%12.2%8.2%5.5%
May 202640.3%33%12%8.1%6.6%
Jun 202644.1%29.5%13.2%7.3%5.9%
Jul 202642.9%28.6%15.7%7.1%5.8%
Aug 202644.1%29.5%13.2%7.3%5.9%
Sep 2026—————

  1. 1.Morningstar

    44.1%

    Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +1.2 points.

  2. 2.Seeking Alpha

    29.5%

    Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share +0.9 points.

  3. 3.Zacks

    13.2%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -2.5 points.

  4. 4.TipRanks

    7.3%

    Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  5. 5.Simply Wall St

    5.9%

    Held 5th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

Compare search popularity between Morningstar and its closest rivals

How has branded search demand for Morningstar changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Morningstar worldwide fell from 450K to 368K.
  • Across the 11 months ending August 2026, Morningstar’s estimated Share of Search among stock research platforms worldwide increased from 42.8% to 44.1%.
  • Across the 11 months ending August 2026, Morningstar’s estimated Share of Search among stock research platforms worldwide peaked at 48.4% in December 2025 and was lowest at 40.3% in May 2026.

How did search popularity change for stock research platforms worldwide in August 2026?

  1. In August 2026, Morningstar gained estimated Share of Search among stock research platforms worldwide, from 42.9% to 44.1%.

  2. In August 2026, Seeking Alpha gained estimated Share of Search among stock research platforms worldwide, from 28.6% to 29.5%.

  3. In August 2026, Zacks lost estimated Share of Search among stock research platforms worldwide, from 15.7% to 13.2%.

  4. Estimated monthly branded searches for TipRanks worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.

  5. Estimated monthly branded searches for Simply Wall St worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

Where does Morningstar compete?

Morningstar is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Financial data platforms2nd of 518.6%Show ranking
Stock research platforms1st of 544.1%Shown above

How is Morningstar measured?

Brandwave collects information about searches that people make online using Morningstar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • morningstar

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How the Brand Demand Index is measured

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