FactSet vs Morningstar:Which is more popular by branded search?
In August 2026, Morningstar had more branded searches than FactSet among financial data platforms worldwide. Morningstar was estimated to have 368K branded searches compared to FactSet’s 74K, and held an 18.6% Share of Search versus FactSet’s 3.7%. These are worldwide searches for English-language branded terms.
Follow FactSet vs Morningstar and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, FactSet or Morningstar?
Compare the platforms that provide financial market data. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Morningstar, FactSet. The figures are in the table below the chart.
View monthly share of search table
| Month | Bloomberg | Morningstar | FactSet | Refinitiv | S&P Capital IQ |
|---|---|---|---|---|---|
| Oct 2025 | 78.1% | 15.7% | 3.8% | 1.7% | 0.63% |
| Nov 2025 | 74.8% | 18.4% | 4.5% | 1.7% | 0.61% |
| Dec 2025 | 72.6% | 21.8% | 3.6% | 1.6% | 0.48% |
| Jan 2026 | 75.4% | 18.6% | 3.7% | 1.7% | 0.61% |
| Feb 2026 | 74.8% | 18.4% | 4.5% | 1.7% | 0.61% |
| Mar 2026 | 81.4% | 13.4% | 3.3% | 1.5% | 0.44% |
| Apr 2026 | 78.1% | 15.7% | 3.9% | 1.7% | 0.63% |
| May 2026 | 75.5% | 18.5% | 3.7% | 1.7% | 0.61% |
| Jun 2026 | 78.4% | 15.8% | 3.9% | 1.4% | 0.52% |
| Jul 2026 | 78.4% | 15.7% | 3.9% | 1.4% | 0.63% |
| Aug 2026 | 75.7% | 18.6% | 3.7% | 1.4% | 0.61% |
| Sep 2026 | — | — | — | — | — |
How has the FactSet and Morningstar comparison changed over the last 12 months?
3 findings
- Morningstar was ahead of FactSet in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, FactSet’s estimated Share of Search among financial data platforms worldwide moved from 3.8% to 3.7%, and its estimated monthly branded searches moved from 110K to 74K.
- Across the 11 months ending August 2026, Morningstar’s estimated Share of Search among financial data platforms worldwide moved from 15.7% to 18.6%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for financial data platforms worldwide in August 2026?
2 changes
In August 2026, Morningstar gained estimated Share of Search among financial data platforms worldwide, from 15.7% to 18.6%.
Estimated monthly branded searches for FactSet worldwide fell 32.7% over 11 measured months, from 110K to 74K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using FactSet’s and Morningstar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
FactSet
1 branded search term
- factset
Morningstar
1 branded search term
- morningstar
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.