Bloomberg vs Koyfin:Which is searched more?
In September 2026, Bloomberg had more branded searches than Koyfin among financial data platforms worldwide. Bloomberg had about 1.5 million branded searches, while Koyfin had 49,500. Bloomberg made up 71.3% of all financial data platform searches we track, and Koyfin accounted for 2.4%. These are worldwide searches for English-language branded terms.
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Is Bloomberg or Koyfin more popular in search?
Compare the platforms that provide financial market data. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Bloomberg, Koyfin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bloomberg | Morningstar | FactSet | PitchBook | Koyfin | Refinitiv | LSEG Workspace | S&P Capital IQ | Financial Modeling Prep |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 73.5% | 14.8% | 3.6% | 3% | 2% | 1.6% | 0.61% | 0.64% | 0.27% |
| Nov 2025 | 70.1% | 17.2% | 4.2% | 3.5% | 1.9% | 1.6% | 0.59% | 0.61% | 0.31% |
| Dec 2025 | 68.3% | 20.5% | 3.4% | 2.8% | 2.3% | 1.5% | 0.46% | 0.49% | 0.37% |
| Jan 2026 | 70.4% | 17.3% | 3.5% | 3.5% | 2.3% | 1.6% | 0.48% | 0.61% | 0.38% |
| Feb 2026 | 69.8% | 17.2% | 4.2% | 3.5% | 2.3% | 1.5% | 0.58% | 0.61% | 0.38% |
| Mar 2026 | 76% | 12.5% | 3.1% | 3.7% | 2.1% | 1.4% | 0.49% | 0.45% | 0.34% |
| Apr 2026 | 73% | 14.7% | 3.6% | 3% | 2.4% | 1.6% | 0.61% | 0.63% | 0.48% |
| May 2026 | 70.2% | 17.2% | 3.5% | 2.8% | 2.8% | 1.6% | 0.67% | 0.61% | 0.57% |
| Jun 2026 | 73.3% | 14.7% | 3.6% | 3% | 2.4% | 1.3% | 0.57% | 0.54% | 0.48% |
| Jul 2026 | 73.2% | 14.7% | 3.6% | 3% | 2.4% | 1.3% | 0.66% | 0.64% | 0.48% |
| Aug 2026 | 70.9% | 17.4% | 3.5% | 2.9% | 2.3% | 1.3% | 0.78% | 0.62% | 0.38% |
| Sep 2026 | 71.3% | 14.3% | 4.3% | 4.3% | 2.4% | 1.6% | 0.78% | 0.77% | 0.31% |
How has the Bloomberg and Koyfin comparison changed over the last 12 months?
3 findings
- Bloomberg was ahead of Koyfin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bloomberg’s share of searches among financial data platforms worldwide moved from 73.5% to 71.3%, and its estimated monthly branded searches moved from 2.2M to 1.5M.
- Across the 12 months ending September 2026, Koyfin’s share of searches among financial data platforms worldwide moved from 2% to 2.4%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for financial data platforms worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bloomberg’s and Koyfin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among financial data platforms
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