Bloomberg vs FactSet:Which is more popular?
In September 2026, Bloomberg had more branded searches than FactSet among financial data platforms worldwide. Bloomberg had about 1.5 million branded searches, while FactSet had 90,500. Bloomberg made up 71.3% of all financial data platform searches we track, and FactSet accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about financial data platforms, Bloomberg and FactSet each appeared in four of the five answers. Bloomberg was mentioned before FactSet in every answer.
Who do people search for more?
Bloomberg, about 17 searches for every 1 for FactSet
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Bloomberg, named ahead of FactSet in every answer
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Top financial data platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bloomberg and FactSet were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bloomberg was listed before FactSet in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bloomberg4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
FactSet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Koyfin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
S&P Capital IQ4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PitchBook2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LSEG Workspace2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Financial Modeling Prep2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Refinitiv1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Morningstar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about financial data platforms
5 answers
Asked ChatGPT
“Which financial data platform should I use?”
Asked ChatGPT
“What are the best financial data platforms?”
Asked ChatGPT
“What's the best financial data platform for market research?”
Searched Google, AI Overview
“financial data platform”
Searched Google, AI Overview
“financial market data”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bloomberg or FactSet more popular in search?
This chart shows how often people search Google for Bloomberg and FactSet by name. Each line represents a brand's share of searches for all nine financial data platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Bloomberg, FactSet. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bloomberg | Morningstar | FactSet | PitchBook | Koyfin | Refinitiv | LSEG Workspace | S&P Capital IQ | Financial Modeling Prep |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 73.5% | 14.8% | 3.6% | 3% | 2% | 1.6% | 0.61% | 0.64% | 0.27% |
| Nov 2025 | 70.1% | 17.2% | 4.2% | 3.5% | 1.9% | 1.6% | 0.59% | 0.61% | 0.31% |
| Dec 2025 | 68.3% | 20.5% | 3.4% | 2.8% | 2.3% | 1.5% | 0.46% | 0.49% | 0.37% |
| Jan 2026 | 70.4% | 17.3% | 3.5% | 3.5% | 2.3% | 1.6% | 0.48% | 0.61% | 0.38% |
| Feb 2026 | 69.8% | 17.2% | 4.2% | 3.5% | 2.3% | 1.5% | 0.58% | 0.61% | 0.38% |
| Mar 2026 | 76% | 12.5% | 3.1% | 3.7% | 2.1% | 1.4% | 0.49% | 0.45% | 0.34% |
| Apr 2026 | 73% | 14.7% | 3.6% | 3% | 2.4% | 1.6% | 0.61% | 0.63% | 0.48% |
| May 2026 | 70.2% | 17.2% | 3.5% | 2.8% | 2.8% | 1.6% | 0.67% | 0.61% | 0.57% |
| Jun 2026 | 73.3% | 14.7% | 3.6% | 3% | 2.4% | 1.3% | 0.57% | 0.54% | 0.48% |
| Jul 2026 | 73.2% | 14.7% | 3.6% | 3% | 2.4% | 1.3% | 0.66% | 0.64% | 0.48% |
| Aug 2026 | 70.9% | 17.4% | 3.5% | 2.9% | 2.3% | 1.3% | 0.78% | 0.62% | 0.38% |
| Sep 2026 | 71.3% | 14.3% | 4.3% | 4.3% | 2.4% | 1.6% | 0.78% | 0.77% | 0.31% |
How has the Bloomberg and FactSet comparison changed over the last 12 months?
3 findings
- Bloomberg was ahead of FactSet in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bloomberg’s share of searches among financial data platforms worldwide moved from 73.5% to 71.3%, and its estimated monthly branded searches moved from 2.2M to 1.5M.
- Across the 12 months ending September 2026, FactSet’s share of searches among financial data platforms worldwide moved from 3.6% to 4.3%, and its estimated monthly branded searches moved from 110K to 90.5K.
How did search popularity change for financial data platforms worldwide in September 2026?
2 changes
In September 2026, FactSet gained share of searches among financial data platforms worldwide, from 3.5% to 4.3%.
Estimated monthly branded searches for Bloomberg worldwide fell 33% over 12 measured months, from 2.2M to 1.5M in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bloomberg’s and FactSet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among financial data platforms
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