How popular isBloomberg in search?
In August 2026, there were an estimated 1.5M branded searches for Bloomberg worldwide which is down 33% over the last 11 months. Bloomberg holds 75.7% estimated Share of Search among financial data platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Bloomberg75.7%
Morningstar18.6%
FactSet3.7%Refinitiv1.4%
S&P Capital IQ0.61%
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Which financial data platforms compete with Bloomberg?
Share of Search by month for Bloomberg, Morningstar, FactSet. The figures are in the table below the chart.
View monthly share of search table
| Month | Bloomberg | Morningstar | FactSet | Refinitiv | S&P Capital IQ |
|---|---|---|---|---|---|
| Oct 2025 | 78.1% | 15.7% | 3.8% | 1.7% | 0.63% |
| Nov 2025 | 74.8% | 18.4% | 4.5% | 1.7% | 0.61% |
| Dec 2025 | 72.6% | 21.8% | 3.6% | 1.6% | 0.48% |
| Jan 2026 | 75.4% | 18.6% | 3.7% | 1.7% | 0.61% |
| Feb 2026 | 74.8% | 18.4% | 4.5% | 1.7% | 0.61% |
| Mar 2026 | 81.4% | 13.4% | 3.3% | 1.5% | 0.44% |
| Apr 2026 | 78.1% | 15.7% | 3.9% | 1.7% | 0.63% |
| May 2026 | 75.5% | 18.5% | 3.7% | 1.7% | 0.61% |
| Jun 2026 | 78.4% | 15.8% | 3.9% | 1.4% | 0.52% |
| Jul 2026 | 78.4% | 15.7% | 3.9% | 1.4% | 0.63% |
| Aug 2026 | 75.7% | 18.6% | 3.7% | 1.4% | 0.61% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 75.7% | 1.5M | 0% | -2.7 points | |
| 2, held 2nd | 18.6% | 368K | +22.3% | +2.9 points | |
| 3, held 3rd | 3.7% | 74K | 0% | -0.1 points | |
| 4, held 4th | 1.4% | 27.1K | 0% | 0 points | |
| 5, held 5th | 0.61% | 12.1K | 0% | 0 points |
75.7%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -2.7 points.
18.6%
Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +2.9 points.
3.
FactSet3.7%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.
1.4%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.61%
Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Bloomberg and its closest rivals
How has branded search demand for Bloomberg changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bloomberg worldwide fell from 2.2M to 1.5M.
- Across the 11 months ending August 2026, Bloomberg’s estimated Share of Search among financial data platforms worldwide decreased from 78.1% to 75.7%.
- Across the 11 months ending August 2026, Bloomberg’s estimated Share of Search among financial data platforms worldwide peaked at 81.4% in March 2026 and was lowest at 72.6% in December 2025.
How did search popularity change for financial data platforms worldwide in August 2026?
5 changes
In August 2026, Morningstar gained estimated Share of Search among financial data platforms worldwide, from 15.7% to 18.6%.
In August 2026, Bloomberg lost estimated Share of Search among financial data platforms worldwide, from 78.4% to 75.7%.
Estimated monthly branded searches for Refinitiv worldwide fell 45.3% over 11 measured months, from 49.5K to 27.1K in August 2026.
Estimated monthly branded searches for S&P Capital IQ worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.
Estimated monthly branded searches for FactSet worldwide fell 32.7% over 11 measured months, from 110K to 74K in August 2026.
How is Bloomberg measured?
Brandwave collects information about searches that people make online using Bloomberg’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- bloomberg
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