Finviz vs Morningstar:Which is more popular?
In September 2026, Finviz had more branded searches than Morningstar among stock research platforms worldwide. Finviz had about 823,000 branded searches, while Morningstar had 301,000. Finviz made up 3.7% of all stock research platform searches we track, and Morningstar accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about stock research platforms, Finviz and Morningstar each appeared in three of the five answers. Finviz and Morningstar were each mentioned first in two of the four answers.
Who do people search for more?
Finviz, about 3 searches for every 1 for Morningstar
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top stock research platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Finviz and Morningstar were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Finviz and Morningstar were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Seeking Alpha1st
TradingView2nd
Morningstar3rd
Koyfin4th- Finviz5th
- Stock Rover6th
Simply Wall St7th
Zacks–
TipRanks–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TradingView5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Seeking Alpha4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Finviz3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Morningstar3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Koyfin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stock Rover2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Simply Wall St1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zacks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TipRanks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stock research platforms
5 answers
Asked ChatGPT
“Which stock research platform should I use?”
Asked ChatGPT
“What are the best stock research platforms?”
Asked ChatGPT
“What's the best stock research platform for share analysis?”
Searched Google, AI Overview
“stock research platforms”
Searched Google, AI Overview
“stock analysis tools”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Finviz or Morningstar more popular in search?
This chart shows how often people search Google for Finviz and Morningstar by name. Each line represents a brand's share of searches for all nine stock research platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Finviz, Morningstar. The figures are in the table below the chart.
View monthly share of searches table
| Month | TradingView | Finviz | Morningstar | Seeking Alpha | Zacks | Koyfin | Simply Wall St | TipRanks | Stock Rover |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 90.6% | 4.4% | 2% | 1.3% | 0.73% | 0.27% | 0.27% | 0.33% | 0.04% |
| Nov 2025 | 89.8% | 4.5% | 2.4% | 1.6% | 0.73% | 0.27% | 0.33% | 0.33% | 0.04% |
| Dec 2025 | 90.9% | 3.7% | 2.5% | 1.4% | 0.74% | 0.27% | 0.27% | 0.27% | 0.04% |
| Jan 2026 | 91.4% | 3.7% | 2% | 1.4% | 0.6% | 0.27% | 0.33% | 0.33% | 0.04% |
| Feb 2026 | 91.6% | 3.7% | 2% | 1.4% | 0.49% | 0.27% | 0.27% | 0.27% | 0.03% |
| Mar 2026 | 90.5% | 4.4% | 2% | 1.6% | 0.49% | 0.33% | 0.27% | 0.27% | 0.03% |
| Apr 2026 | 90.3% | 4.5% | 2% | 1.6% | 0.6% | 0.33% | 0.27% | 0.4% | 0.03% |
| May 2026 | 90.2% | 4.5% | 2% | 1.6% | 0.6% | 0.33% | 0.33% | 0.4% | 0.04% |
| Jun 2026 | 92.2% | 3.7% | 1.7% | 1.1% | 0.5% | 0.27% | 0.22% | 0.27% | 0.02% |
| Jul 2026 | 93.4% | 3.1% | 1.4% | 0.93% | 0.5% | 0.23% | 0.19% | 0.23% | 0.02% |
| Aug 2026 | 92.3% | 3.7% | 1.7% | 1.1% | 0.5% | 0.22% | 0.22% | 0.27% | 0.02% |
| Sep 2026 | 92.9% | 3.7% | 1.4% | 0.93% | 0.41% | 0.23% | 0.18% | 0.18% | 0.02% |
How has the Finviz and Morningstar comparison changed over the last 12 months?
3 findings
- Finviz was ahead of Morningstar in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Finviz’s share of searches among stock research platforms worldwide moved from 4.4% to 3.7%, and its estimated monthly branded searches moved from 1M to 823K.
- Across the 12 months ending September 2026, Morningstar’s share of searches among stock research platforms worldwide moved from 2% to 1.4%, and its estimated monthly branded searches moved from 450K to 301K.
How did search popularity change for stock research platforms worldwide in September 2026?
2 changes
Estimated monthly branded searches for Morningstar worldwide fell 33.1% over 12 measured months, from 450K to 301K in September 2026.
Estimated monthly branded searches for Finviz worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Finviz’s and Morningstar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Finviz
1 branded search term
- finviz
Morningstar
1 branded search term
- morningstar
Other head-to-heads among stock research platforms
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