Brandwave

Stock research platforms:Which brands are most popular in search?

In August 2026, Morningstar was the most searched among stock research platforms worldwide, with an estimated 368K branded searches and 44.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Morningstar44.1%
  2. Seeking Alpha29.5%
  3. Zacks13.2%
  4. TipRanks7.3%
  5. Simply Wall St5.9%

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Share of SearchLeaderboard

Compare the platforms people research shares on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among stock research platforms worldwide, by month

Share of Search by month for Morningstar, Seeking Alpha, Zacks, TipRanks, Simply Wall St. The figures are in the table below the chart.

View monthly share of search table
MonthMorningstarSeeking AlphaZacksTipRanksSimply Wall St
Oct 202542.8%28.7%15.7%7%5.8%
Nov 202544.7%29.9%13.4%6%6%
Dec 202548.4%26.5%14.5%5.3%5.3%
Jan 202643.5%29.1%13.1%7.2%7.2%
Feb 202645.8%30.7%11.2%6.2%6.2%
Mar 202642.9%35.1%10.5%5.8%5.8%
Apr 202640.8%33.4%12.2%8.2%5.5%
May 202640.3%33%12%8.1%6.6%
Jun 202644.1%29.5%13.2%7.3%5.9%
Jul 202642.9%28.6%15.7%7.1%5.8%
Aug 202644.1%29.5%13.2%7.3%5.9%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Morningstar

    44.1%

    Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +1.2 points.

  2. 2.Seeking Alpha

    29.5%

    Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share +0.9 points.

  3. 3.Zacks

    13.2%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -2.5 points.

  4. 4.TipRanks

    7.3%

    Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  5. 5.Simply Wall St

    5.9%

    Held 5th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among stock research platforms worldwide?

In August 2026, Morningstar was the most searched among stock research platforms worldwide, with an estimated 368K branded searches and 44.1% estimated Share of Search within this set. Seeking Alpha is in 2nd place, 14.6 percentage points behind at 29.5% Share of Search.

Global stock research platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Morningstar42.8% → 44.1%48.4%Dec 202540.3%May 20261st
Seeking Alpha28.7% → 29.5%35.1%Mar 202626.5%Dec 20252nd
Zacks15.7% → 13.2%15.7%Oct 202510.5%Mar 20263rd
TipRanks7% → 7.3%8.2%Apr 20265.3%Dec 20254th
Simply Wall St5.8% → 5.9%7.2%Jan 20265.3%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Morningstar’s estimated Share of Search among stock research platforms worldwide increased from 42.8% to 44.1%.
  • Across the 11 months ending August 2026, Seeking Alpha’s estimated Share of Search among stock research platforms worldwide increased from 28.7% to 29.5%.
  • Across the 11 months ending August 2026, Zacks’ estimated Share of Search among stock research platforms worldwide decreased from 15.7% to 13.2%.
  • Across the 11 months ending August 2026, Morningstar’s estimated Share of Search among stock research platforms worldwide peaked at 48.4% in December 2025 and was lowest at 40.3% in May 2026.
  • Across the 11 months ending August 2026, Seeking Alpha’s estimated Share of Search among stock research platforms worldwide peaked at 35.1% in March 2026 and was lowest at 26.5% in December 2025.
  • Across the 11 months ending August 2026, Zacks’ estimated Share of Search among stock research platforms worldwide peaked at 15.7% in October 2025 and was lowest at 10.5% in March 2026.
  • Across the 11 months ending August 2026, TipRanks’ estimated Share of Search among stock research platforms worldwide peaked at 8.2% in April 2026 and was lowest at 5.3% in December 2025.
  • Across the 11 months ending August 2026, Simply Wall St’s estimated Share of Search among stock research platforms worldwide peaked at 7.2% in January 2026 and was lowest at 5.3% in December 2025.
  • Across the 11 months ending August 2026, TipRanks and Simply Wall St held steady: their estimated Share of Search among stock research platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for stock research platforms worldwide in August 2026?

  1. In August 2026, Morningstar gained estimated Share of Search among stock research platforms worldwide, from 42.9% to 44.1%.

  2. In August 2026, Seeking Alpha gained estimated Share of Search among stock research platforms worldwide, from 28.6% to 29.5%.

  3. In August 2026, Zacks lost estimated Share of Search among stock research platforms worldwide, from 15.7% to 13.2%.

  4. Estimated monthly branded searches for TipRanks worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.

  5. Estimated monthly branded searches for Simply Wall St worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

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