Morningstar vs Zacks:Which is more popular by branded search?
In August 2026, Morningstar had more branded searches than Zacks among stock research platforms worldwide. Morningstar was estimated to have 368K branded searches compared to Zacks’ 110K, and held a 44.1% Share of Search versus Zacks’ 13.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Morningstar or Zacks?
Compare the platforms people research shares on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Morningstar, Zacks. The figures are in the table below the chart.
View monthly share of search table
| Month | Morningstar | Seeking Alpha | Zacks | TipRanks | Simply Wall St |
|---|---|---|---|---|---|
| Oct 2025 | 42.8% | 28.7% | 15.7% | 7% | 5.8% |
| Nov 2025 | 44.7% | 29.9% | 13.4% | 6% | 6% |
| Dec 2025 | 48.4% | 26.5% | 14.5% | 5.3% | 5.3% |
| Jan 2026 | 43.5% | 29.1% | 13.1% | 7.2% | 7.2% |
| Feb 2026 | 45.8% | 30.7% | 11.2% | 6.2% | 6.2% |
| Mar 2026 | 42.9% | 35.1% | 10.5% | 5.8% | 5.8% |
| Apr 2026 | 40.8% | 33.4% | 12.2% | 8.2% | 5.5% |
| May 2026 | 40.3% | 33% | 12% | 8.1% | 6.6% |
| Jun 2026 | 44.1% | 29.5% | 13.2% | 7.3% | 5.9% |
| Jul 2026 | 42.9% | 28.6% | 15.7% | 7.1% | 5.8% |
| Aug 2026 | 44.1% | 29.5% | 13.2% | 7.3% | 5.9% |
| Sep 2026 | — | — | — | — | — |
How has the Morningstar and Zacks comparison changed over the last 12 months?
3 findings
- Morningstar was ahead of Zacks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Morningstar’s estimated Share of Search among stock research platforms worldwide moved from 42.8% to 44.1%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 11 months ending August 2026, Zacks’ estimated Share of Search among stock research platforms worldwide moved from 15.7% to 13.2%, and its estimated monthly branded searches moved from 165K to 110K.
How did search popularity change for stock research platforms worldwide in August 2026?
2 changes
In August 2026, Morningstar gained estimated Share of Search among stock research platforms worldwide, from 42.9% to 44.1%.
In August 2026, Zacks lost estimated Share of Search among stock research platforms worldwide, from 15.7% to 13.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Morningstar’s and Zacks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Morningstar
1 branded search term
- morningstar
Zacks
1 branded search term
- zacks
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.