Brandwave

Morningstar vs TrendSpider:Which is more popular?

In October 2026, Morningstar had more branded searches than TrendSpider among stock research platforms worldwide. Morningstar had about 368,000 branded searches, while TrendSpider had 27,100. Morningstar made up 1.7% of all stock research platform searches we track, and TrendSpider accounted for 0.12%. When we asked ChatGPT and Google AI Overviews about stock research platforms, Morningstar appeared in three of the five answers and TrendSpider in none.

Among stock research platforms worldwide in October 2026

Who do people search for more?

Morningstar, about 14 searches for every 1 for TrendSpider

Morningstar 368K searchesTrendSpider 27.1K searches

Who does AI mention more?

Morningstar, mentioned in 3 of 5 answers, TrendSpider in 0

Morningstar in 3 of 5TrendSpider in 0 of 5

Who does AI recommend more?

Morningstar, the only one of the two named

Morningstar first in 3TrendSpider never named

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Top stock research platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Morningstar was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. TrendSpider did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Seeking Alpha1st
  2. TradingView2nd
  3. Morningstar3rd
  4. Koyfin4th
  5. Finviz5th
  6. Stock Rover6th
  7. Simply Wall St7th
  8. Zacks–
  9. TipRanks–
  10. TrendSpider–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TradingView5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Seeking Alpha4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Finviz3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Morningstar3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Koyfin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stock Rover2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Simply Wall St1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zacks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TipRanks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TrendSpider0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stock research platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Morningstar or TrendSpider more popular in search?

This chart shows how often people search Google for Morningstar and TrendSpider by name. Each line represents a brand's share of searches for all ten stock research platforms we track, month by month, from English-language searches worldwide.

Morningstar and TrendSpider among stock research platforms worldwide, by month

Share of searches by month for Morningstar, TrendSpider. The figures are in the table below the chart.

View monthly share of searches table
MonthTradingViewFinvizSeeking AlphaMorningstarZacksKoyfinSimply Wall StTipRanksTrendSpiderStock Rover
Nov 202588.2%4.4%3.2%2.4%0.72%0.26%0.32%0.32%0.22%0.04%
Dec 202589.5%3.6%2.7%2.4%0.73%0.27%0.27%0.27%0.18%0.04%
Jan 202690%3.6%2.7%2%0.6%0.27%0.33%0.33%0.18%0.04%
Feb 202690.2%3.6%2.7%2%0.49%0.27%0.27%0.27%0.22%0.03%
Mar 202688.9%4.4%3.2%2%0.48%0.32%0.26%0.26%0.22%0.03%
Apr 202688.6%4.4%3.2%2%0.59%0.32%0.26%0.4%0.22%0.03%
May 202688.6%4.4%3.2%2%0.59%0.32%0.32%0.39%0.22%0.04%
Jun 202691%3.7%2.2%1.6%0.49%0.27%0.22%0.27%0.18%0.02%
Jul 202692.4%3%1.8%1.4%0.5%0.22%0.18%0.22%0.18%0.02%
Aug 202691.1%3.7%2.2%1.6%0.49%0.22%0.22%0.27%0.18%0.02%
Sep 202691.9%3.7%1.8%1.4%0.41%0.22%0.18%0.18%0.18%0.02%
Oct 202691.6%3.7%1.8%1.7%0.49%0.22%0.18%0.18%0.12%0.02%

How has branded search for Morningstar and TrendSpider changed worldwide over the last 12 months?

3 findings

How did search popularity change for stock research platforms worldwide in October 2026?

2 changes

  1. Estimated monthly branded searches for TrendSpider worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in October 2026.

  2. Estimated monthly branded searches for Morningstar worldwide fell 18.2% over 12 measured months, from 450K to 368K in October 2026.

How are Morningstar’s and TrendSpider’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Morningstar’s and TrendSpider’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Morningstar

1 branded search term

  • morningstar

TrendSpider

1 branded search term

  • trendspider

How the Brand Demand Index is measured

Other head-to-heads among stock research platforms

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