How popular isMcFarlane in search?
In August 2026, there were an estimated 49.5K branded searches for McFarlane worldwide which held steady over the last 11 months. McFarlane holds 1.6% estimated Share of Search among action figure brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which action figure brands compete with McFarlane?
Share of Search by month for Barbie, Funko, Bandai, Hasbro, NECA, McFarlane. The figures are in the table below the chart.
View monthly share of search table
| Month | Barbie | Funko | Bandai | Hasbro | NECA | McFarlane |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.5% | 19.4% | 5.8% | 5.8% | 3.2% | 1.4% |
| Nov 2025 | 58.4% | 26.1% | 6.4% | 5.2% | 2.9% | 1.1% |
| Dec 2025 | 63.7% | 23.2% | 4.7% | 4.7% | 2.6% | 1.2% |
| Jan 2026 | 60.7% | 22.3% | 6.7% | 5.4% | 2.5% | 2.5% |
| Feb 2026 | 62.6% | 18.8% | 6.9% | 6.9% | 3.1% | 1.7% |
| Mar 2026 | 65.7% | 16.1% | 7.2% | 5.9% | 3.2% | 1.8% |
| Apr 2026 | 68.1% | 13.7% | 7.5% | 6.1% | 2.8% | 1.8% |
| May 2026 | 61.5% | 18.5% | 8.3% | 6.7% | 3% | 2% |
| Jun 2026 | 64% | 15.7% | 8.6% | 7% | 3.2% | 1.4% |
| Jul 2026 | 59.9% | 14.7% | 12.1% | 8.1% | 3.6% | 1.6% |
| Aug 2026 | 59.2% | 17.8% | 11.9% | 6.5% | 2.9% | 1.6% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.2% | 1.8M | 0% | -0.7 points | |
| 2, held 2nd | 17.8% | 550K | +22.2% | +3.1 points | |
| 3, held 3rd | 11.9% | 368K | 0% | -0.1 points | |
| 4, held 4th | 6.5% | 201K | -18.3% | -1.5 points | |
| 5, held 5th | 2.9% | 90.5K | -17.7% | -0.7 points | |
| 6, held 6th | 1.6% | 49.5K | 0% | 0 points |
1.
Barbie59.2%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -0.7 points.
2.Funko
17.8%
Held 2nd. 550K estimated branded searches, +22.2% vs prior month. Share +3.1 points.
3.Bandai
11.9%
Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.
Hasbro6.5%
Held 4th. 201K estimated branded searches, -18.3% vs prior month. Share -1.5 points.
5.NECA
2.9%
Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.7 points.
1.6%
Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between McFarlane and its closest rivals
How has branded search demand for McFarlane changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for McFarlane worldwide held steady at 49.5K.
- Across the 11 months ending August 2026, McFarlane’s estimated Share of Search among action figure brands worldwide peaked at 2.5% in January 2026 and was lowest at 1.1% in November 2025.
How did search popularity change for action figure brands worldwide in August 2026?
5 changes
In August 2026, Funko gained estimated Share of Search among action figure brands worldwide, from 14.7% to 17.8%.
In August 2026, Hasbro lost estimated Share of Search among action figure brands worldwide, from 8.1% to 6.5%.
In August 2026, Barbie lost estimated Share of Search among action figure brands worldwide, from 59.9% to 59.2%.
In August 2026, NECA lost estimated Share of Search among action figure brands worldwide, from 3.6% to 2.9%.
Estimated monthly branded searches for Bandai worldwide rose 83.1% over 11 measured months, from 201K to 368K in August 2026.
Where does McFarlane compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Action figure brands | 6th of 6 | 1.6% | Shown above |
| Collectible figure brands | 6th of 6 | 4.1% | Show ranking |
How is McFarlane measured?
Brandwave collects information about searches that people make online using McFarlane’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- mcfarlane
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Is McFarlane your brand?
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