How popular isMcCann in search?
In August 2026, there were an estimated 40.5K branded searches for McCann worldwide which is down 55.2% over the last 11 months. McCann holds 19.7% estimated Share of Search among creative agencies worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Ogilvy35.9%- McCann19.7%
- DDB16.1%
- TBWA10.8%
- BBDO8.8%
- Leo Burnett8.8%
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Which creative agencies compete with McCann?
Share of Search by month for Ogilvy, McCann, DDB, TBWA, BBDO, Leo Burnett. The figures are in the table below the chart.
View monthly share of search table
| Month | Ogilvy | McCann | DDB | TBWA | BBDO | Leo Burnett |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.4% | 26.7% | 17.8% | 9.8% | 5.3% | 8% |
| Nov 2025 | 33.2% | 22.2% | 18.1% | 9.9% | 6.6% | 9.9% |
| Dec 2025 | 33.9% | 18.5% | 18.5% | 12.4% | 8.3% | 8.3% |
| Jan 2026 | 35.2% | 19.3% | 15.8% | 10.5% | 8.6% | 10.5% |
| Feb 2026 | 34.7% | 23.2% | 12.7% | 10.4% | 8.5% | 10.4% |
| Mar 2026 | 35.2% | 19.3% | 15.8% | 10.5% | 8.6% | 10.5% |
| Apr 2026 | 35.4% | 19.4% | 13% | 13% | 8.7% | 10.6% |
| May 2026 | 36.7% | 20.1% | 13.4% | 13.4% | 7.3% | 9% |
| Jun 2026 | 38.4% | 21% | 14% | 9.4% | 7.7% | 9.4% |
| Jul 2026 | 35.1% | 23.5% | 15.7% | 8.6% | 8.6% | 8.6% |
| Aug 2026 | 35.9% | 19.7% | 16.1% | 10.8% | 8.8% | 8.8% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.9% | 74K | 0% | +0.8 points | |
| 2, held 2nd | 19.7% | 40.5K | -18.2% | -3.8 points | |
| 3, held 3rd | 16.1% | 33.1K | 0% | +0.4 points | |
| 4, moved from 6th to 4th | 10.8% | 22.2K | +22.7% | +2.2 pointsmoved from 6th to 4th | |
| 5, moved from 4th to 5th | 8.8% | 18.1K | 0% | +0.2 pointsmoved from 4th to 5th | |
| 6, moved from 5th to 6th | 8.8% | 18.1K | 0% | +0.2 pointsmoved from 5th to 6th |
1.
Ogilvy35.9%
Held 1st. 74K estimated branded searches, 0% vs prior month. Share +0.8 points.
2.McCann
19.7%
Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share -3.8 points.
3.DDB
16.1%
Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +0.4 points.
4.TBWA
10.8%
Moved from 6th to 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +2.2 points.
5.BBDO
8.8%
Moved from 4th to 5th. 18.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
8.8%
Moved from 5th to 6th. 18.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare search popularity between McCann and its closest rivals
How has branded search demand for McCann changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for McCann worldwide fell from 90.5K to 40.5K.
- Across the 11 months ending August 2026, McCann’s estimated Share of Search among creative agencies worldwide decreased from 26.7% to 19.7%.
- Across the 11 months ending August 2026, McCann’s estimated Share of Search among creative agencies worldwide peaked at 26.7% in October 2025 and was lowest at 18.5% in December 2025.
How did search popularity change for creative agencies worldwide in August 2026?
6 changes
In August 2026, TBWA overtook BBDO to rank 4th among creative agencies worldwide, at 10.8%.
In August 2026, Ogilvy gained estimated Share of Search among creative agencies worldwide, from 35.1% to 35.9%.
In August 2026, McCann lost estimated Share of Search among creative agencies worldwide, from 23.5% to 19.7%.
DDB’s estimated Share of Search among creative agencies worldwide has gained ground for 3 months in a row, from 13.4% to 16.1% in August 2026.
BBDO’s estimated Share of Search among creative agencies worldwide has gained ground for 3 months in a row, from 7.3% to 8.8% in August 2026.
Estimated monthly branded searches for Leo Burnett worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.
How is McCann measured?
Brandwave collects information about searches that people make online using McCann’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- mccann
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Is McCann your brand?
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